Source: originally distributed via Business Wire on January 27, 2026.
Pricefx, a provider of AI-powered, cloud-native pricing software, today announced it has been named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment (doc #US52034524, Dec. 2025). We believe this recognition reflects how customers rely on Pricefx to maximize margins, increase profits, and close better deals.
According to the report, companies should “consider Pricefx when rapid time to value, scalability, and configurability are top priorities and enterprises want to operationalize AI-driven pricing quickly through packaged, industry-specific use cases and a large library of prebuilt agents that embed directly into CPQ, agreements, rebates, and price-setting workflows, supported by a self-service platform layer for integrations and data administration.”
It also notes that “one customer commented that during the vendor demo, they asked Pricefx to add an attribute to the pricing logic, which the team was able to configure live in 10 minutes.” We believe this highlights how customers can deploy Pricefx Agents in weeks, identify low-hanging fruit, and gain measurable financial benefits almost instantly.
Pricefx’s cloud-native platform is designed to deliver rapid time-to-value with explainable, agentic AI for enterprise pricing and commercial execution. The platform enables enterprises to operationalize AI-driven pricing at scale, helping them move beyond legacy spreadsheets and static models toward real-time, data-driven revenue and margin optimization.
“In today’s volatile market condition, smarter and faster pricing decisions are no longer a nice-to-have. These decisions can make or break a company’s financial results, but only if companies can act as fast as the market shifts, and at scale,” said Lindsay Sanchez, Chief Marketing Officer at Pricefx. “We believe this recognition from IDC MarketScape validates our focus on agentic, explainable AI that delivers measurable outcomes fast, while integrating seamlessly into the systems commercial teams already use.”
As pricing evolves into a core component of end-to-end commercial orchestration, we believe Pricefx addresses market demands with a platform designed to embed intelligence directly into pricing, CPQ, agreements, rebates, and execution workflows.
To read the IDC MarketScape excerpt and learn more about how Pricefx can optimize pricing, visit https://learn.pricefx.com/idc-marketscape-2026
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
Pricefx is the global leader in AI-powered B2B price optimization and management for enterprise manufacturers and distributors. The Pricefx Enterprise Pricing Intelligence Platform brings together connected pricing Agents, AI-driven price and deal optimization, and core capabilities including price setting, quoting, rebates, agreements, and sales guidance to enable organizations to turn pricing into a strategic growth lever. Embedded within leading enterprise ecosystems such as SAP and Salesforce, Pricefx integrates pricing intelligence directly into systems teams use every day, helping to align pricing strategy with deal execution at scale. Since pioneering cloud-native pricing more than a decade ago, Pricefx has delivered the industry’s fastest time to value, with customers typically activating in under six months and achieving an average first-year ROI of 15X. Learn more at www.pricefx.com.
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