Price Optimization Software That Enables You to Grow
Pricing is a top lever for achieving profitable growth. Use powerful machine learning and AI-based tools to help you optimize your pricing, leading to improved market share, increased sales and better profitability.
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Monitor Your Market and Optimize Prices in Real-Time
Making pricing central to your business strategies is crucial to future-proofing your company’s leading position in the market.
Your market is volatile and your competitors are snapping at your pricing heels. Your ERP and CRM data is locked in disparate systems and your sales team lacks the necessary transparency and information to defend the prices you set to your customers and prospects.
Our price management software allows the easy flow of data from multiple sources to give you the deep insights you need to make better and faster decisions. Backed by artificial intelligence (AI) and machine learning (ML) with a “clear box” approach, you can now confidently outline pricing strategies that your sales and the C-suite can get behind.



Your Price Management Toolbox for Success
A holistic approach to pricing that enables you to analyze your data, uncover profit drivers and turn them into effective pricing strategies.
Increase Business Agility
Drive Profitable Growth
Reduce Effort and Risk







Plan proactively and reach your pricing goals and objectives faster
- Use powerful analytics to reveal your profit drivers for every transaction, product, salesperson and customer
- Define segment-specific target price setting and guardrails, powered by intelligent, transparent AI-based optimization
- Manage your price lists with ease and execute mass pricing updates across customer segments, product categories or regions
- Utilize dynamic pricing (parameters-based repricing, variable price contracts, etc.) and “what-if” simulations before implementing
- Get a single source of truth for net margin, competition and contract pricing
- Close more deals by being able to respond more quickly to quotes














Improve price realization and eliminate margin leakage
- Set transparent AI-based deal guidance with pricing based on willingness-to-pay, costs and real-time deal scoring
- Gain access to your complete deal waterfall when quoting, showing all profit reducers at a glance
- Take control of every deal with systematic commitment tracking and compliance
- Use rules-based discounting and automated approvals workflows for smarter quoting and governance
- Leverage historical price and cost data from your ERP to provide rapid insights into the sources of margin compression














Improve pricing accuracy and automate manual tasks to focus more on strategy
- Pre-define your pricing workflows, integrate with key enterprise systems and automate data flows
- Reduce manpower for purpose-built functionality through end-to-end incentive management
- Fully-automate your quote generation and dynamic discount approval workflows
- Equip non-data scientist decision-makers with intelligent, easy-to-use pricing tools
- Execute dynamic re-pricing and discount structures based on customer and product segmentation
- Define and execute your rebate agreements with ease, execute on ship & debit claims with full control







Why Our Customers Love Us
Discover the benefits and profits of implementing a successful data-driven pricing strategy with Pricefx.
Access All Case Studies“Even in the midst of a pandemic and work-from-home orders, the Price FX Lightning approach delivered functionality which was up and running in less than six weeks."



Laurie Flowers
Director of Pricing
“Even in the midst of a pandemic and work-from-home orders, the Price FX Lightning approach delivered functionality which was up and running in less than six weeks."



Laurie Flowers
Director of Pricing
Your 360° Suite of Pricing Tools
Turn data into actionable insights that drive your competitive pricing strategy.




PLAN using advanced analytics with data from all your systems


PRICE using AI-optimized price management solutions


PROFIT with AI-optimized quoting and quote configuration
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Time to Get Pricing Smarter
Find articles, case studies, guides, how-tos and more from pricing experts that will help you on your road to pricing excellence.




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The Food & Beverage Industry’s Top Trends & Pricing Strategies for 2022
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The Next Evolutionary Step in Price Optimization: Market Simulation
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