Price optimization and management (PO&M) software enables an organization to efficiently manage and optimize the prices of its goods and services.
According to the Gartner Hype Cycle for CRM Sales Technology:
"Price optimization and management is close to the Plateau of Productivity because it is able to demonstrate quantifiable and tangible improvements in margin and revenue in successful implementations."
"PO&M will become more widespread as cost of deployment decreases and the demand for digital-enabled and algorithm-based pricing increases."
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