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Accelerate is Coming to Chicago – Here’s What to Expect – 2019

August 12th, 2019 (Updated 06/20/2023) | 3 min. read

By Pricefx

Looking for a pricing leadership and customer event that is equal parts exciting, educational and inspirational? Well, look no further than Accelerate. After an amazing passion and adrenaline-filled event for the European pricing community, Accelerate – our premier event for pricing professionals is making its way back to Chicago. It’s an event not to be missed. Those who attend can expect excellent speakers and presentations from experts with decades of experience and have seen every pricing situation under the sun. Of course, an Accelerate event would not be complete without opportunities to mingle and enjoy the city where the event takes place.

What to Expect From Accelerate Chicago

Accelerate will take place at our North American Headquarters in Chicago and will take place over 2 days on the 17th and 18th of September. Participants who attend on the first day will have the opportunity to mingle and relax via some friendly competition with one of America’s favorite pastimes – bowling. There will also be a chance to experience Chicago’s landscape from a river cruise and enjoy excellent cuisine at one of Chicago’s top restaurants.

Presentations from this year will fall into two tracks – “Customer Perspectives on Pricing Strategy” and “Industry Perspectives on the Future of Pricing”. Each track has been specially tailored to help attendees find inspiration from customers who are leading experts in their field as well as to discover trends in pricing that are affecting their industries.

Key Speakers

Joanne Smith – Price to Profits Consulting

Joanne Smith is the author of “The Pricing and Profit Playbook” and has over 20 years of pricing experience. Before transitioning to consulting, Joanne was the Marketing and Pricing Director at Dupont where she moved Dupont from a company with no pricing organization or uniform company-wide pricing to one where “performance, competency and high profits” became synonymous with pricing.

Ian Tidswell – een Consulting

Ian Tidswell - B2B Pricing Expert

Ian Tidswell has 15 years of experience in pricing and was the Global Head of Pricing for a large agricultural chemical manufacturer. While there, he was able to build and lead the pricing team which resulted in notable increases in profit for the company. Ian’s approach to pricing is one of collaboration where he helps his clients to find simple and practical solutions to complex problems.

If that isn’t enough to get you excited, participants can also hear from pricing experts from Bain & Company, Iron Mountain, nVent and Sonoco.

Accelerate was designed to bring people pricing people together for a couple of days of insights and fun and this year’s Accelerate Chicago is one that follows in that plan. We hope to see you there!


We’re passionate about pricing and that’s why we’re committed to delivering the best-in-class pricing software to boost your profitability and increase your market share.