The Psychology and Behavior of Pricing Decisions

February 11th, 2021 (Updated 03/27/2021)

John Kuffel
Solution Strategist at Pricefx

The pricing of consumer goods becomes exciting when the psychology of the shopper enters the picture. Find out how pricing, behavioral science and psychology meet to promote or dissuade purchasing decisions. Read it here.

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Digital Transformation – Why It’s Vitally Important to Pricing

January 27th, 2021 (Updated 03/24/2021)


First, we’ll look at: What pricing excellence is and why being smart just isn’t enough What you should be looking for in a pricing tool And then we’ll dig deeper into our value drivers: Why speed wins business and how you can leverage it An opportunity to shed your on-premise past How the right tools can reduce total cost of ownership How technology can boost flexibility, adaptability and productivity How you can turn your team of analysts into a team of strategists Then we’ll explore: The importance of change management in digital transformation Your basic building-blocks for change The true...

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