Why E-commerce Is NOT a Threat to Retail
Is E-commerce Is A Threat to Retail? Not Unless You Allow it to Be. When Amazon and eBay launched in 1995, the disruption to traditional retail stores was immense. Retail music chain Tower Records and Borders bookstore went bankrupt, Musicland was sold and Blockbuster couldn’t survive. But old-fashioned brick–and–mortar retail still offers buyers a unique opportunity to try on, test out or physically feel the product they’re about to buy. The offline shopping experience can be therapeutic and social, and a growing attitude for ‘shop local’ gives hope to smaller retailers across communities. However, the unexpected events in 2020 only...
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What Are the Real Differences Between Retail and eCommerce?
The Differences Between Retail and E-commerce Retail and e-commerce. Two titans that have been battling it out for some time now. They’re Batman vs Superman. Batman, the tough and down-to-earth brick-and-mortar stores doing their utmost to stay relevant in a changing world. Superman, the otherworldly e-commerce game-changers evolving how we sell and purchase. Or at least, that’s how it may seem. The Beginnings of E–commerce It started in the 1990s when Amazon, Alibaba, and other e-commerce giants raised their heads. Since then, they’ve been rapidly growing and altering buying habits on a global scale. Gone are the days of visiting several stores...
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How the Retail Industry Can Learn from 2020 and Prepare for 2021
What the Retail Industry Can Learn From 2020 to Plan for 2021 Last year presented a lot of challenges but also plenty of opportunities for the retail industry. From BOPIS to the increased adoption of omnichannel messaging and pricing practices, the retail industry seems to have had many options to adapt and evolve. We spoke to Andreas Broutas of TGN and Jochen Schmidt, Manager of Solution Strategy for EMEA, to discover what he felt were the key lessons from 2020 and how to face the changing landscape of 2021. In Your Opinion, How Has 2020 Changed the Retail Industry? Andreas...
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The Psychology and Behavior of Pricing Decisions
The pricing of consumer goods becomes exciting when the psychology of the shopper enters the picture. Find out how pricing, behavioral science and psychology meet to promote or dissuade purchasing decisions. Read it here.
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Lessons in Retail: Amazon’s Speed in Dynamic Pricing Leads to Disruption
Omnichannel and B2B firms cannot afford to be slow in response to consumer demands. One of the ways Amazon disrupts its industry is by using dynamic pricing. Pricefx’s Price Builder and Price Analyzer help users accurately leverage the power of dynamic pricing. Both Meg Whitman of HPE and Mark Benioff of Salesforce.com chose to focus on speed at the 2016 Davos World Economic Forum Digital Transformation of Industries panel. Whitman said, “My view is that the future belongs to the fast,” and Benioff built on this by noting, “Speed is the new currency of business.” These reflections on speed and...