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How to Get 5X Market Share Increase with Dynamic Pricing  

February 13th, 2020 (Updated 03/24/2021)

Duncan Hendy

5 X Market Share Increase with Dynamic Pricing   No one’s surprised when the flight they want to book on Christmas eve is four times the price of any other time that year. Disemboweled, perhaps, but not surprised.    Nor are we shocked to find that today’s Amazon prices are not what they were yesterday. Or that swimming costumes are on sale in fall. Or that holidays this year in Hong Kong are cheap.   We’ve become familiar with dynamic  pricing in certain industries. It’s part of the game, right? Book early for cheap seats. Buy when demand is low. The market exerts its force and prices respond. Time of year, weather, demand, news, competition, trends… all affect price.   So why, if dynamic...

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Friendly

Ticketcorner – Dynamic Pricing Increases Market Share 5X

June 11th, 2019 (Updated 03/23/2021)

Tolu Oke
Content Marketer at Pricefx

By now, you have probably heard about dynamic pricing for e-commerce businesses like Amazon or even the airline industry. But have you ever given much thought to dynamic pricing and how it applies to the skiing industry? In a lot of ways, the skiing industry is prime for dynamic pricing measures because, like the airline industry, prices can vary depending on a mixture of time of purchase and seasonality. Applying dynamic pricing to their industry paid off for Ticketcorner with a 5X increase in market share. For years now, ski resorts have been struggling with unpredictable ticket sales due to...

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