Owens Illinois
MediaMarktSaturn
Flint Group
Commercial Aftermarket Supplier
Wood Manufacturer and Distributor
Valin Corporation
Leading Producer of Consumer Packaging
PLZ Aeroscience Corporation
Cox Automotive
Ascend Performance Materials
Danone Brazil
Ticketcorner
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How to Get 5X Market Share Increase with Dynamic Pricing
5 X Market Share Increase with Dynamic Pricing No one’s surprised when the flight they want to book on Christmas eve is four times the price of any other time that year. Disemboweled, perhaps, but not surprised. Nor are we shocked to find that today’s Amazon prices are not what they were yesterday. Or that swimming costumes are on sale in fall. Or that holidays this year in Hong Kong are cheap. We’ve become familiar with dynamic pricing in certain industries. It’s part of the game, right? Book early for cheap seats. Buy when demand is low. The market exerts its force and prices respond. Time of year, weather, demand, news, competition, trends… all affect price. So why, if dynamic...
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Ticketcorner – Dynamic Pricing Increases Market Share 5X
By now, you have probably heard about dynamic pricing for e-commerce businesses like Amazon or even the airline industry. But have you ever given much thought to dynamic pricing and how it applies to the skiing industry? In a lot of ways, the skiing industry is prime for dynamic pricing measures because, like the airline industry, prices can vary depending on a mixture of time of purchase and seasonality. Applying dynamic pricing to their industry paid off for Ticketcorner with a 5X increase in market share. For years now, ski resorts have been struggling with unpredictable ticket sales due to...