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Leading AI Solution – appliedAI Startup Landscape

March 12th, 2021 (Updated 06/20/2023) | 3 min. read

By Pricefx

AI Pricing Solution to Sell Faster

Pricefx has just been named a startup leader in Germany by appliedAI in the category of Sales. appliedAI is Germanys largest initiative for the application of AI technology with the vision to lift the whole country into the AI age. appliedAI was formed as a neutral and trustworthy initiative that acts both as a platform and service provider. We take our responsibility in the ecosystem seriously and aim to advance each and every partner to the next level of AI maturity. Listed among their first partners are BMW, Google, Infineon, Linde, NVIDIA and Siemens. 

How Pricefx’s AI and ML Engines Help to Optimize Prices 

One of the key principles that Pricefx was founded on is to always take a customer-centric approach when creating our products. This requires that we make our products easy to use but also able to adapt quickly to the changing demands of the industries that our customers come from. 

Our price optimization solutions make it possible for customers to enhance their cost models based on seasonality and trends in the market. Instead of hiding the “magic” behind a shroud of mystery, the clear box approach we take makes it possible for users to understand the results of the scenarios they run and how they were arrived at, allowing them to make informed decisions. 

What this means for entire organizations is near frictionless selling because your sales team can trust that prices that you set, as they come with appropriate guidelines for increased margins, cross-selling, upselling and all the information they need to close deals faster.  

Negotiate Larger Deals and Close Them Faster 

Velo is a one-of-a-kind solution for companies to ensure they drive profit-maximizing outcomes on their most important negotiations. It can be bought as a standalone software solution from Pricefx or as an integrated negotiation readiness-as-a-service solution. 

It is comprised of two modules: 

ValueEstimator gives sellers the ability to understand customer value drivers for product sales and to link customer value, pricing decision making and value estimation to reflect this. 

LargeDealOptimizer enables enterprise B2B companies to get the most value and profit from the customers that generate the majority of their revenue, whether selling products directly, as a distributor to end customers, or to other distributors. It does so by providing contextual information about deals, governance, process and frameworks in one central location to provide context around previous quotes, price changes and value estimation. 


We’re passionate about pricing and that’s why we’re committed to delivering the best-in-class pricing software to boost your profitability and increase your market share.