Winning the Titan 100 award here in St. Louis was a deeply humbling moment. It’s not just a personal accolade; it’s a reflection of the incredible team at Pricefx and the transformative work we're doing together. When I look at the list of fellow Titans, I see not just successful CEOs, but pioneers shaping the future of our industries. As St. Louis Cardinals legend, Stan Musial, once said, “The key to hitting for high average is to relax, concentrate, and don't hit the fly ball to center field.” In the business world, this translates to keeping a level head, focusing on data-driven strategies, and avoiding hasty, unproductive decisions.

From Insight to Impact: My Path to Pricefx

My journey to leading Pricefx has been a winding one, marked by a passion for innovation and a drive to solve complex business challenges. Before joining Pricefx, I was the CEO and founder of a company that experienced a successful acquisition. After that, I was ready for a break, a moment to step back and reflect. However, the allure of Pricefx was undeniable. I was initially brought on as an advisor, then as President & Chief Revenue Officer (CRO), and eventually, I took the helm as CEO.

In 2021, we focused on building a scalable foundation by strengthening our partner ecosystem and launching Paper Plane, a streamlined implementation framework that significantly reduced time-to-value for clients. In 2022, we prioritized innovation by enhancing our AI capabilities to provide predictive pricing insights and real-time autonomous adjustments. These advancements helped our clients navigate volatile markets with greater precision.

We also implemented a “Smart Growth” strategy to achieve consistent 40% year-over-year revenue growth while maintaining financial independence. A key decision was to invest in a partner ecosystem model rather than bringing implementation in-house. This approach allowed us to scale rapidly, expand into new markets, and deliver superior customer outcomes.

By 2023, we focused on creating a seamless customer experience through enhanced cloud-native solutions and AI-driven customer success programs. This focus has resulted in high customer satisfaction, evidenced by our multiple SAP Pinnacle Awards and G2 "Best Estimated ROI" badges.

Building the Future of Pricing: Turning Insights into Action

Looking ahead, my vision for Pricefx is clear: to be the global leader in AI-driven pricing insights. We're leveraging advanced machine learning to provide real-time analytics, predictive modeling, and scenario planning, enabling our clients to anticipate market shifts and seize opportunities. We are helping companies to understand their markets, customers, and potential.

This isn't just about technology; it's about agility and action. As Darwin noted, "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change." Our cloud-native platform is designed to provide that adaptability, allowing businesses to respond swiftly to fluctuating demand, supply chain disruptions, and, critically, tariff changes.

And now, with Pricefx CoPilot, we're transforming insights into rapid, strategic action. This isn't just a new feature; it's a paradigm shift in how businesses interact with their pricing data. CoPilot empowers users to:

Gain Instant Business Insights: Simply ask questions about performance and receive clear, actionable answers in real-time. No more digging through complex reports – get the information you need, when you need it.

• Identify and Fix Underperformance: Detect declining sales, analyze root causes, and receive tailored, AI-powered recommendations to address issues proactively. CoPilot helps you pinpoint problems and implement solutions, fast.
• Make Effortless Price Adjustments: Quickly identify price lists featuring key products and streamline price updates. Whether reacting to sudden tariff changes or optimizing for market shifts, CoPilot simplifies the process.
• Ensure Seamless Execution and Collaboration: Assign tasks, track progress, and facilitate smooth implementation across your team. CoPilot fosters collaboration, ensuring everyone is aligned and actions are taken efficiently.

Pricefx CoPilot bridges the gap between data and decision-making, eliminating the need for guesswork. We're moving beyond simple data visualization to a future where AI-powered insights drive real-time strategic action. With Pricefx CoPilot, we’re not just helping companies adapt to change; we’re helping them lead it.

Navigating Tariff Turbulence: Turning Challenges into Opportunities

The unpredictability of tariffs has become a major challenge for businesses worldwide. We’ve seen firsthand how sudden tariff changes can disrupt supply chains and erode margins. At Pricefx, we're committed to turning this challenge into an opportunity.

Consider a manufacturer facing a sudden 25% tariff on imported raw materials. Our software provides real-time analytics to assess the impact, calculate precise price adjustments, and forecast potential scenarios.

Today, most companies face many of the following realities:

• Inflation and rising costs lead customers toward lower-priced alternatives.
• Unpredictable demand complicates inventory management and pricing decisions.
• Sudden tariff changes create pricing instability, necessitating fast, strategic adjustments.
• Traditional manual pricing methods delay price updates, leading to missed revenue opportunities and margin compression.

The stability of predictable cost structures is gone, requiring businesses to navigate:

• Inflationary pressures that increase supply chain costs
• Tariff uncertainty, which makes long-term pricing forecasts difficult
• Shifting customer behavior, with businesses and consumers seeking cost-conscious options
• Intensified competitive pressures, demanding precise and justified pricing strategies

Beyond the Boardroom: Inspiring and Empowering Others

My commitment extends beyond the boardroom. Whenever the opportunity arises—whether in conversations with customers, prospects, or at industry events—I focus on exploring how technology can help untangle complex business challenges. I’m also deeply committed to mentorship, sharing lessons learned and supporting emerging entrepreneurs as they navigate their own paths.

A Lifelong Journey of Learning and Growth

Staying at the forefront of innovation requires a relentless pursuit of learning. I’m constantly engaging with new ideas, attending industry workshops, and listening to my team. This dedication to growth translates into a workplace where everyone is encouraged to take risks and push boundaries.

My motivation stems from a simple principle: empowering businesses to achieve their goals. That’s why I'm so passionate about what we do at Pricefx. We're not just building software; we're building a future where businesses can thrive in any environment.

Building a Lasting Legacy: Empowering Titans to Thrive

Winning the Titan 100 award is a reminder of the responsibility we have to lead with vision and integrity. At Pricefx, we’re committed to empowering businesses to navigate challenges and seize opportunities. We’re not just redefining pricing; we’re redefining what it means to succeed in a volatile world.

If you’re facing pricing challenges, especially in a tariff-heavy environment, I encourage you to reach out. Let’s explore how Pricefx can help you become a Titan in your own right.