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The Art of Listening: How to Bring Customer Focus Back to Everything You Do

November 5th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

The Art of Listening: How to Bring Customer Focus Back to Everything You Do When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers’ shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining. Join me (@SwEvangelist) and David Cancel (@dcancel), CEO of Drift, as we discuss from our personal professional experience why placing the...

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Pricefx Different Together

March 5th, 2019 (Updated 03/24/2021)

Pricefx

Follow us on a journey across the world as we peek inside the lives of 9 Pricefx team members who are delivering Passion for Pricing together by following their own uniquely different paths.

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SAP Customer Experience Live 2020

October 1st, 2020 (Updated 03/24/2021)

SAP
CRM at

SAP Customer Experience Live 2020   Pricefx is proud to be a Gold Sponsor at SAP Customer Experience Live, a virtual experience where you’ll hear from customer leaders, industry experts, and more, who will discuss how to create truly personalized, trusted, and connected experiences. At the virtual experience, Pricefx had the privilege to chat with its customer Mabe, a leader in home appliances in Latin America with presence in around 70 countries, to share how Mabe simplified its everyday use when managing customer-specific prices and discounts to enhance its customer experience with Pricefx’s cloud-native platform, integrated seamlessly with its SAP...

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Good Karma Exchange – Interview with Marcin Cichon (Pricing Matters Video)

March 8th, 2021 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Customer loyalty isn’t just something that is given freely, you need to earn it and then keep it by continuously weaving customer-centricity into every finer of your company’s business strategy. Only by making bold gestures such as no-long-term-ties subscriptions and a customer-driven and transparent product roadmap, can you demonstrate that you value your customers’ satisfaction above all else. Join Gabe Smith and Marcin Cichon, CEO of Pricefx, as the discuss how Good Karma Exchange and Relevant R&D ensure that you only deliver things that really make sense, bring value and are of relevance to your customers. You can listen to...

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The Dark Side of Pricing (Pricing Matters Video)

March 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

In this second episode of Pricefx’s new podcast series, Pricing Matters, regular host, and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.

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Doing Good Vs. Making Profit: Do Businesses Have To Choose?

September 16th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Can You Make a Profit While Doing Good? This article, by Gabe Smith, was originally published on Forbes.com As businesses strategize and execute on creative ways to segment customers and products, price dynamically and increase profit, some cross lines and spark moral and popular outrage. The recent headlines of price gouging of sanitizers, cleaning products and paper goods are good examples. In fact, they arrested a man a few blocks away from my house for selling these items on the street corner. He charged $5 a roll for toilet paper. Though some economists argue that there is no such thing as price...

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Pricing Matters – Why Value and Diversity Are the Keys to Competitiveness in Pricing

December 18th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Are Value and Diversity the Keys to Competitiveness in Pricing? In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith (@SwEvangelist) and Kevin Mitchell, President of the Professional Pricing Society (@PricingSociety), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.  Listen to the podcast with the embedded player below or read along...

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Customer Voices:
Pricefx Maintains Leadership Position in G2 Summer Reports

July 23rd, 2020 (Updated 03/24/2021)

Pricefx

G2 Summer Report Highlights – Pricefx Becomes a Leader in CPQ, and Continues Leading the Pricing Category G2, formerly G2 Crowd, is the trusted peer-to-peer review site for software. Over 1 million people have left reviews that help users, like you, to make the best purchasing decisions for their companies. G2’s Summer Report shows Pricefx to be a leader in the pricing category and a clear momentum leader. Users leave reviews and satisfaction scores in the categories – ease of use, implementation, quality of support and more. This is then used to give an unbiased and fair assessment of how well vendor software fits the needs of the buyer.  2020 Summer Highlights – Pricing Software  Pricefx is once again in the top 25% of pricing software and a...

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Customer Voices:
Pricefx the Leading Pricing Software in G2 2020 Fall Reports

October 1st, 2020 (Updated 03/24/2021)

Pricefx

G2 Fall Report Highlights – Pricefx an Enterprise Leader G2 is the trusted peer-to-peer review site for software. Over 1 million people have left reviews that help users, like you, to make the best purchasing decisions for their companies. G2’s Summer Report shows Pricefx to be a leader in the pricing category and a clear momentum leader. Users leave reviews and satisfaction scores in the categories – ease of use, implementation, quality of support and more. This is then used to give an unbiased and fair assessment of how well vendor software fits the needs of the buyer.  2020 Fall Highlights – Pricing Software  Pricefx is once again in the top 25% of pricing software and a clear leader for the third consecutive quarter in 2020. In addition...

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Optimized Dynamic Pricing by Pricefx Now an SAP Endorsed App

June 3rd, 2020 (Updated 03/24/2021)

Pricefx

Optimized Dynamic B2B and B2C Pricing by Pricefx, Now a SAP Endorsed App This solution – offering a fast, flexible way to optimize pricing and increase revenue – is now available on SAP® App Center Pricefx, the global leader in native cloud pricing software, today announced that its Optimized Dynamic Pricing (ODP) solution is now an SAP endorsed app, available for online purchase on SAP® App Center. SAP Endorsed Apps are a new category of solutions from SAP’s partner ecosystem to help customers become best-run, intelligent enterprises. Endorsed apps are meant to deliver value with desired outcomes. “In the current...

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COVID Happened – What’s Next is Up to You: Utilizing Your Financial Data to Drive Business Opportunities

June 3rd, 2020 (Updated 03/24/2021)

Lydia M. Di Liello
CEO & Founder at Capital Pricing Consultants

COVID Happened – What’s Next is Up to You Utilizing Your Financial Data to Drive Business Opportunities  Financial data is a powerful tool and when it is coupled with intentional targeted pricing, business opportunities flourish and revenue increases. Resuming normal business is a priority for all businesses post COVID. That task looks daunting for many. Don’t settle for returning to just “normal.” Use this time to grow your business!   While increasing sales and business opportunities may seem a long way off, utilizing financial data that you already have available can dramatically increase business opportunities and new sales. In this webinar, we will discuss best uses for standard financial...

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Pricefx Extends Its AI Capabilities with Brennus Analytics

May 7th, 2020 (Updated 03/24/2021)

Marcin Cichon
CEO and Co-founder at Pricefx

How Pricefx Will Extend Its AI Capabilities with Brennus Analytics   I’m quite sure that if you’d ask founders what drove them to start a new business, you’d get many different answers.  The same would apply to the question about the rewards, which made it worthwhile.  For me, the biggest rewards are the experiences made during the process and the beauty of walking the new path, making bold strategic decisions in collaboration with the most professional and amazing team imaginable.  This announcement is one of those moments, which I surely will remember and often reflect on.  Today we’re announcing our acquisition of Brennus Analytics, an...

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A Round of Applause for Simon Business School Case Competition Winners

April 20th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

The Winners of the Pricing Case Competition  Pricing is so important is the possible consequences of a poor pricing strategy. Companies lose significant amounts of profit by pricing too low. Conversely, they could miss out on leagues of customers by pricing too high compared to their competition. In either case, the results can be disastrous. For this reason and to support dedicated students, Pricefx’s Next Gen sponsored the 2020 Simon School of Business Pricing Case Competition at the University of Rochester. Throughout the event, students had access to Pricefx’s state–of–the–art cloud–native pricing software and the opportunity to learn pricing and its importance from industry professionals.  The Event  The event took place on April...

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Getting Sales Buy-in for Price Moves – In Good Times and in Crisis Times

May 18th, 2020 (Updated 03/24/2021)

Joanne Smith
President at Price to Profits Consulting

Getting Sales Buy-in for Price Moves In Good Times and in Crisis Times Pricing teams can set great pricing targets and recommendations yet profit realization success always comes down to sales willingness and capability to execute these recommendations. Whether we’re talking about pricing increases during favorable market conditions or holding/slowing during tough market crises.     Far too many companies fail to fully realize their price and profit potential because they fail to get the critically needed buy-in of their sales teams for pricing moves – either through not recognizing the need or through ineffective approaches. Yet achieving this seemingly elusive buy-in...

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Using Data Analytics and Behavioral Science to Boost Sales and Profits

April 28th, 2020 (Updated 03/24/2021)

Movens Capital
Pricing Experts at Movens Capital

How to Use Behavioral Science to Boost Profits and Sales Buyers sometimes exhibit seemingly “irrational” behavior with respect to prices and use socially embedded heuristics to simplify their purchase decisions. In some cases, small changes in prices can lead to much larger than anticipated changes in sales and profitability. Sellers need to understand the heuristics consumers use, the situations in which they emerge, and recognize how they can respond in markets where information and knowledge of product attributes and competitive prices are increasingly available. During the webinar, Maciej and Wojciech of Movens Capital will explore consumers’ behavioral reactions to price...

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The Dark Side of Pricing: What It Is and How to Avoid It

March 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Moving Along the Ethical Continuum: The Dark Side of Pricing In this second episode of Pricefx’s new podcast series, Pricing Matters, I speak with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it. As usual, you can enjoy this latest episode in the embedded podcast player below, read along with the transcript or watch on YouTube on the Pricefx channel. If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the...

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Pepsi Philippines Sparks Deadly “Number Fever” 

March 23rd, 2020 (Updated 03/23/2021)

Milan Polacek
QA Competency Lead at Pricefx

The Disastrous Consequences of the “Number Fever” It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers announced every night on the Channel 2 News program in Manila.   The campaign was designed as a way to wrestle a chunk of market share from the dominant soft drinks force at the time, Coca Cola, but it ended in riots, homemade bombs, and death. All because of a software blunder that should have been avoided. ...

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What We Can Learn From Grace Hopper and the First Reported Bug 

March 9th, 2020 (Updated 03/23/2021)

Milan Polacek
QA Competency Lead at Pricefx

Software Engineering Debacles of History: Grace Hopper and the First Reported Bug If a moth flaps its wing but no one is there to see it, can it still crash a Harvard Mark II computer? It was September 9, 1947. Computer scientist and U.S. Navy Rear Admiral, Grace Hopper, was hard at work on the Harvard Mark II computer when she suddenly encountered a problem – the machine was returning consistent errors.  The 25-ton Harvard Mark II, also known as the Aiken Relay Calculator, was the first computer built using high-speed electromagnetic relays instead of electro-mechanical counters. As such, it...

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Customer Voices:Pricefx an Enterprise High Performer in G2 2021 Winter Reports

January 21st, 2021 (Updated 03/24/2021)

Pricefx

G2 Winter Report Highlights – Pricefx an Enterprise High Performer G2 is the trusted peer-to-peer review site for software. Over 1 million people have left reviews that help users, like you, to make the best purchasing decisions for their companies. G2’s Winter Report shows Pricefx to be a leader in the pricing category and a clear momentum leader. Users leave reviews and satisfaction scores in the categories – ease of use, implementation, quality of support and more.  This is then used to give an unbiased and fair assessment of how well vendor software fits the needs of the buyer. 2021 Winter Highlights – Pricing Software Pricefx stands out with its market-defining characteristic of being able to provide enterprise-grade services...

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Rise of the Microbrew – Commodity Pricing in a CPG Sector

March 19th, 2021 (Updated 03/24/2021)

Ted Hartnell
Chief Architect and Developer at Scientific Strategy

What We Can Learn from the Rise of the Microbrewery and the Beer Industry At Accelerate 2018 in Berlin, Ted Hartnell explores and attempts to give answers to the age-old question: Is beer a commodity? By exploring the history of the beer industry, Ted provides insight into how despite prohibition breweries moved from a geographically-limited venture to four breweries that sell beer to consumers all around the States. Despite the hold that the four breweries have, there has been an increase in microbreweries that bring the story of the beer industry full circle. In this talk you will explore: The...

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RIP Clayton: Disruptive Innovation in Enterprise Software

February 27th, 2020 (Updated 03/23/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Remembering the Legacy of Clayton Christensen and Disruptive Innovation in Enterprise Software   The passing of Clayton Christensen was a blow to the business world, but his legacy of disruptive innovation lives on. If you have not, I recommend reading Innovator’s Dilemma. It is one of the most influential business theories of our day and changed the thinking of many business leaders, including Steve Jobs, Andy Grove from Intel, and Marc Andreesen, which he discusses with Christensen in this Startup Grind video here. For those that are not familiar with the concept of disruptive innovation, it is defined by Christensen...

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The Tale of the Underdog Million Bid

October 22nd, 2019 (Updated 03/23/2021)

Tolu Oke
Content Marketer at Pricefx

This story is the 1st in a a series of stories that follows one pricing hopeful as he learns what pricing is all about.  “Horror Stories in Pricing – When Pricing Goes Wrong”. You can follow along with an audio recording of the story here: https://www.pricefx.com/wp-content/uploads/2019/10/Story1Prague-online-audio-converter.com_.mp3 — Michael approaches Eric P’s door. It’s after work hours and the sun is slowly setting on the horizon. It’s late but that’s the only time Eric has for the proposed meeting. Michael has been looking forward to this meeting for a while now. He joined Pricemont, the premier pricing software and consulting company, three weeks ago. In an effort to settle in, he has been having meetings with...

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Ticketcorner – Dynamic Pricing Increases Market Share 5X

June 11th, 2019 (Updated 03/23/2021)

Tolu Oke
Content Marketer at Pricefx

By now, you have probably heard about dynamic pricing for e-commerce businesses like Amazon or even the airline industry. But have you ever given much thought to dynamic pricing and how it applies to the skiing industry? In a lot of ways, the skiing industry is prime for dynamic pricing measures because, like the airline industry, prices can vary depending on a mixture of time of purchase and seasonality. Applying dynamic pricing to their industry paid off for Ticketcorner with a 5X increase in market share. For years now, ski resorts have been struggling with unpredictable ticket sales due to...

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Accelerate: Pricefx’s Passion for Pricing Takes the Driving Seat in Berlin

June 3rd, 2019 (Updated 03/24/2021)

Duncan Hendy

What happens when 150 of the brightest pricing minds gather in Berlin for a two-day event packed with more actionable insights, thrills and adrenaline rushes than one human mind could feasibly imagine? Time to meet the pricing world’s ultimate event, Accelerate! On May 15-16, 2019, pricing experts from over 20 countries across the globe came together at the NH Collection Hotel in the heart of Berlin for what proved to be one of the highlights of the events calendar. Attendees enjoyed a packed program filled with 15 speaker presentations and two workshops where experts shared their valuable and practical insights...

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Surcharge Pricing, Avocados and Australia

May 6th, 2019 (Updated 03/23/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Riddle: What do Mexican avocados, Australia, and an impending guacpocalypse have in common? The answer is…. Surcharges: I got an idea to write this post in Santa Barbara, California in November, where I saw a new surcharge applied at restaurants: There was an avocado surcharge as a result of a supply shortage due to a growers’ strike in Michoacán, Mexico: While I did write a note to the management team that $15 for a soggy Quesadilla with no avocado was NOT reasonable (true story), it was not enough for a blog post. The recent guacpocalypse caused by the fuel shortages...

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Dynamic Pricing? Yes, You Can!

February 28th, 2019 (Updated 03/23/2021)

Duncan Hendy

Article Breakdown: The future of the pricing industry, the trends that shape it and the latest developments on the market How using AI-driven algorithms to make optimal pricing decisions in real time helps your business increase revenues or profits How access to all your data across all channels and systems combined with powerful AI can drive your pricing decisions Traditionally, when we think of dynamic pricing, we think of large institutions with access to massive amounts of data. Not anymore. Time for you to take a slice of that pie. When Gabriel Smith, VP for Product Strategy at Pricefx, and...

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