Pricefx Named a Leader in the IDC MarketScape for B2B Revenue and Profit Optimization Platforms Vendor Assessment
We believe the recent IDC MarketScape for B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment reinforces Pricefx’s position as a leader, showcasing its transformative AI-driven pricing platform that seamlessly orchestrates multisource data, advanced analytics, and optimization across sales channels to deliver measurable revenue and margin growth.
What we believe Pricefx’s Strengths Are: Delivering Value at Scale and Speed
Always-on AI pricing agents:
Pricefx Agents work continuously to detect margin leakage, enforce discount compliance, optimize customer segments, and more — delivering value fast and with precision. Driving millions in real margin improvement in 30-90 days is the new standard; setting the stage for organization-wide adoption and process modernization for critical sales and revenue functions with repeatable processes.
Cloud-native, API-first platform:
Enables effortless, bidirectional integration with ERP, CRM, and CPQ systems, including SAP-certified connectors, accelerating deployment even in complex IT landscapes. Having the highest levels of ERP and CRM integration are no long enough, in an AI-first world, Pricefx is raising the bar by making it easier than ever to adopt our customer LLM models and standards.
Industry accelerators:
Prepackaged templates and best practices tailored to manufacturing, distribution, and process industries, as well as supporting complex channel and B2B2C or retail use cases.
Unmatched agility:
Pricefx’s unmatched agility stems from its low-code, cloud-native platform that enables rapid configuration changes and real-time adaptation to market shifts without lengthy development delays. This flexibility empowers pricing teams to respond swiftly to evolving conditions, outpacing rigid competitors.
“Speed-to-value and seamless integration are no longer optional — they’re table stakes. Pricefx’s approach offers both, making pricing transformation achievable at scale.”
— IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025-2026
What is Pricefx’s Competitive Advantage?
Agentic AI Strategy that Powers Precision and Transparency
Pricefx’s agentic AI is build to deliver results. They deploy fast, uncover margin leakage and can drive action autonomously, and deliver measurable financial outcomes in weeks. Agents are designed for multi-objective optimization, fully explainable recommendations, and human-in-the-loop oversight. This delivers adaptive, context-aware pricing guidance in real time — outstripping competitors who rely on opaque, one-size-fits-all AI models.
Innovation Accelerated: Evolving to Meet Market Needs
Pricefx commits to frequent releases brimming with innovations such as new AI agents, advanced pricing models, and expansive external data integrations. This steady cadence ensures clients remain ahead of changing market dynamics without disruption.
Robust, Modular Platform for Full Lifecycle Management
Designed to cover the entire pricing and CPQ lifecycle, Pricefx's modular cloud architecture includes intuitive self-service tools that empower clients to manage large-scale pricing analytics at speed, with industry-ready templates driving accelerated time-to-value. This is possible because of a unified cloud-native platform with one code base, one data model, and one clean-core architecture across pricing, optimization, agreements, rebates, and quoting.
Ecosystem Strategy: Partnering for Seamless Success
Pricefx partners with leading IT giants like SAP (certified for S/4HANA and BTP), Salesforce, and AWS, and others to ensure seamless, certified integrations and scalable cloud deployments.
Pricefx collaborates with top systems integrators like Delotte, PwC, and others Pricefx certified partner program members to deliver expert implementation services and seamless integrations.
Market Momentum and Growth That Speaks Volumes
We believe Pricefx’s growth is fueled by global expansion, a robust partner network, and sustained double‑digit growth across regions and industries. With a clear roadmap, strong financial footing, and consistent execution, Pricefx continues to expand its presence in the B2B revenue and profit optimization market.
Customer Satisfaction: Proven Impact and Adoption
Retention that speaks for itself, Pricefx maintains a 95%+ retention, driven by measurable impact, responsiveness, and a partner-first success model. Pricefx consistently drives millions of dollars in incremental profit for customers, achieving rapid ROI while fostering widespread adoption through user-friendly interfaces and strong governance. Clients value the platform’s configurability and ability to integrate pricing tightly with commercial processes, and cite faster implementations, clearer outcomes, and sustained ROI as reasons they stay; proof that Pricefx delivers long-term value, not uncertainty.
When Challenges Become Strengths
No solution is perfect. The IDC MarketScape notes a number of challenges with Pricefx, but are they really challenges at all? We believe some challenges can actually be competitive advantages like the following:
Upgrade cadence:
The N-1 support policy coupled with expert support makes upgrades seamless and ensures clients benefit from continuous innovation without disruption. Pricefx focuses on making sure our customers are benefiting from the most up-to-date capabilities. The bottom line is that Pricefx is the innovation leader in the industry, investing heavily in AI Optimization and capabilities that have the highest demand and greatest customer benefit.
Data reliance:
Though data quality is critical, Pricefx partners with AI-driven third parties for data hygiene, turning data challenges into actionable insights. Nobody has perfect data, but it’s usually better than you think. Pricefx Agents allows companies to see millions in margin upside with the data they have today as they plan and execute on a broader vision for end-to-end revenue and margin enablement processes.
Integration depth:
Broad, low-code integrations reduce risk and accelerate deployment, transforming complexity into scalable enterprise-wide solutions. Enterprise software will always have integration challenges when working with multiple IT systems. Pricefx simplifies this process with certified integrations that are noted by customers as a factor in simplifying and de-risking project.
Competitor Landscape: Why we believe Pricefx is differentiated in the market
Many solutions in this space were built for highly customized, service‑heavy deployments or narrow industry slices. Pricefx takes a different approach: a pure‑play, cloud‑native SaaS platform with productized AI, self‑service accelerators, and a strong partner ecosystem designed for rapid global rollout.
- PROS requires significant upfront data preparation, integration with legacy systems, and extensive user training with a steep learning curve, often delaying ROI for organizations—while Pricefx's pricing agents deliver measurable value in days to weeks through self-service accelerators and provide ongoing value with price management and optimization delivering 6-9 month typical ROI.
- Vendavo faces challenges with configuration effort in global deployments and limited native support for advanced agentic AI—contrasting Pricefx's cloud-native agility and live configurability demonstrated in us-based configuration.
- Zilliant struggles with slower adaptability to real-time external data and less intuitive automation for complex, high-volume enterprise workflows, unlike Pricefx's which excels in adaptability with real-time pricing capabilities that handle high-volume data through intuitive, easy workflows, enabling seamless execution across channels without complexity.
- Other vendors (Model N, Profitmind, Syncron, Vistex and others): Model N suits regulated industries with long implementation cycles; Profitmind lacks broad scalability beyond retail, Syncron focuses only on asset-intensive use cases and lacks broad appeal, and Vistex has limited flexibility and is overly dependent on SAP.
- Consulting shops (McKinsey/Simon-Kucher): Consulting-driven solutions prioritize services over standalone software—Pricefx excels with rapid global deployment, industry use cases, versatility, and pure-play SaaS automation.
We believe being named a Leader in the IDC MarketScape reinforces this direction and underscores the role of modern revenue and profit optimization platforms in driving commercial performance.
By combining a holistic, AI‑powered pricing platform with strategic partnerships and ongoing innovation, Pricefx aims to deliver significant capabilities and customer value for enterprises pursuing pricing excellence and accelerated growth.
IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment, #US52034524, December 2025
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.
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Garth Hoff
Senior Director, Segment Marketing , Pricefx
Garth Hoff is a 15-year veteran of the pricing industry. He has real-world practitioner experience as a Director of Pricing Strategy, and also pricing software and services leadership experience leading solutions, strategy, sales, product management, and marketing teams. His experience encompasses products, services, B2B, B2C, and e-commerce functions at Ascend Performance Materials, IHS Markit, PROS Revenue Management, Orbitz.com, United Airlines, and General Motors – Delphi Automotive Systems. In his current role at Pricefx, Garth focuses on providing companies with a future vision of what is possible with pricing software while also helping them to make the best possible decision when investing in software.