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August 4th, 2020 (Updated 03/24/2021) | 5 min. read


Pricefx Named Winner of the 2020 SaaS Awards in the Category Sales and Marketing  

The SaaS Awards has named Pricefx as the winner of the category Sales and Marketing. Pricefx was the only pricing software in any finalist category making us the only pricing software to win in any category.

As Patrick Moorhead, Chief Marketing Officer of Pricefx, explains, “The sales and marketing software category is highly diverse, extremely crowded and includes large, established market leaders – which makes this win so incredible for our company. We are seeing pricing software become increasingly important in the current economic climate, as a strategic way to increase revenue and drive profit. As the first cloud-native SaaS solution in the pricing industry, we are delighted to be honored for our technology innovation and market traction. This win is a testament to our values and to our customers who use Pricefx to succeed at pricing.”

Head of Operations for the SaaS Awards, James Williams, places the competition in its current context, “This year’s swathe of remarkable submissions has been delivered in an atmosphere of seismic disruption across all industries. Ultimately, the very success of organizations can hinge on selecting the software vendors which work hardest for them and innovate ruthlessly – all while delivering the best results. Once again, the SaaS Awards shortlist showcased an astounding weight of promising and proven technologies powering some very smart ideas. The final winners all represent something especially creative, intelligent, or simply successful, which often offer completely transformative solutions to modern business needs.” 

We cannot agree more. One of the many commitments we make to our customers is to not only provide a fair and welcoming business approach but to continuously innovate. We believe that the SaaS Awards are a testament to our keeping that promise.

You can find the full press release here.

Innovation in SaaS for Sales & Marketing 

Lightning – A Turnkey Pricing Solution


Lightning is our revolutionary out of the box (O.O.T.B) solution that helps sales organizations to get better insights into their markets. One such insight is the ability to identify high/low performing customers and products so that your sales teams can make better informed quoting and selling decisions.   

There are five packages that help the whole organization to optimize prices for better results. The Sales Insight and CPQ packages are just two that can help your sales teams to win.

Our Accelerate Sales Insights Package is specially designed with the salesperson in mind. It comes with nine dashboards (or pre-defined analyses) and 13 additional standard analysis templates. Aimed to get you and your team off the ground quickly. 

The package will give insight into:   

  • Revenue and profitability over time & by geography    
  • Highest and lowest performing products and customers    
  • Price waterfall analysis and comparisons per time, product and customer    
  • Revenue and margin breakdowns   

The Accelerate CPQ Package is what every sales organization needs in its arsenal when negotiating prices with potential customers. It provides sales representatives with the latest product and customer details, discount guidelines, recommended target, stretch, and floor prices, and other relevant details to help them negotiate the right price with their customers.   

The package includes: 

  • Customer discounting at the Customer and/or item level    
  • Product configuration    
  • Excel/Word/PDF based quote templates    
  • Email quote to Customer capability    
  • Approval workflow through the Accelerate Approval Workflow Package   


Up-Selling and Cross-Selling  with Collins


Collins takes QuoteConfigurator to the next level with several ingenious new features designed to supercharge efficiency and profitability. Upsells and cross-sells are at the forefront of these improvements, with standard logic now in place that makes these potent sales techniques accessible to all users with only minimal input from Pricefx’s pricing scientists. Salespeople can choose from predefined rules for up- or cross-selling, increasing order values in a customizable way, using any margin, category, customer history or scoring system they desire, with the help of our Pricing Scientist.   


Intuitive Selling With AI Capabilities From Brennus Acquisition   


In May of this year, we acquired Brennus Analytics, an AI pricing software company based out of France. The addition of their innovative team of engineers and software means that Pricefx can continue to lead the charge in providing cutting edge pricing and optimization solutions. 

According to Marcin Cichon, our CEO, this acquisition is “an exciting French start-up offering a modular, proprietary, transparent, and configurable artificial intelligence (“AI”) technology providing complex optimization capabilities highly applicable to the challenges of a B2B environment”.   

Companies around the world have been shaken by recent events but perhaps no other department has felt the direct impact of remote-work, lowered customer budgets and shrinking demand. If you’re ready to give your sales team the tools they need to win deals no matter the circumstances, you can speak to a representative today by filling out the form below.