Pricefx Raises $65 Million in Series C Funding Led By Apax Digital
July 14th, 2020 (Updated 11/20/2022) | 4 min. read
Dear valued Customers, Partners, Friends and Pricefx Family,
It is with great excitement and humble gratitude that I’m announcing the latest milestone in the growth of our incredible company, a $65m Series C investment from our new partners at APAX Digital, supported by our existing investors Digital+ Partners.
Given what I remember thinking and feeling in the early days of starting the company, it’s hard to believe where we are today and that we were able to raise $130m of venture capital to date. Founding Pricefx just shy of 10 years ago, I perhaps dreamed that one day our great company would grow to become large and strong enough to achieve a moment such as this, but to actually be living it is truly beyond my wildest dreams, and those of you in the Family know I often say “I’m living my dream”.
It is my humble belief that the recipe for success of any business is based on core fundamental principles of (1) strong differentiation, (2) true customer-centricity, (3) excellence in everything you do, and (4) passion, and Pricefx fulfills all of the criteria. Deep down I always knew that by following those principles we would create a powerful, game-changing company and become highly innovative and effective at solving the problems I saw across our industry. Backed by outstanding company culture and a unique product we would ultimately become a superpower that delivers a disruptive change across the entire pricing industry.
Today, with this announcement the vision has come to life, and I could not be more optimistic about what the road ahead holds for our company, our products, our customers and partners. Our solutions continue to lead the pricing industry in both innovation and real monetary value delivered to our end customers. The cloud-native foundations of our software grants us the freedom to continually unlock dramatic new capabilities such as our recently launched Lightning, the rapid enablement package, powered by our totally unique Accelerators. Today, Pricefx is a true innovation powerhouse on a clear mission and fulfilling the noble cause of “bringing pricing software to the people”, through making it accessible, adaptable, user friendly, value adding, and above all, affordable. This investment will allow us to continue to break down barriers and further advance our mission to make Pricing less elitist and more available to all companies who seek to grow through powerful pricing excellence.
Behind that, and as with any investment, are the people who make it happen. Today I see our core F-Words values: Fast, Flexible, and Friendly; being lived each day through the tireless efforts and amazing talents and skills of our global team. By living these values each day, we’re building products that ultimately deliver these promises to our customers in real, tangible ways that they notice and appreciate!
I am incredibly proud of the company we’ve become, of our ability to face and overcome uniquely challenging times, and to stand today prepared for the exciting next phase of growth for our customers and the Family. Thank you, APAX Digital, Digital+ Partners, Bain & Company, Credo Ventures, and Talis Capital for believing in our vision, thank you, our customers for your continued trust and confidence in us, and thank you, Pricefx Family for your dedication and #PassionForPricing, and working with me to build a company that we can all be proud of.
P.S. Here’s a very brief walk down memory lane.
Find out what others are saying about the funding:
Venture Beat – Pricefx raises $65 million to optimize product and service pricing with AI
Enterprise Times – Pricefx gets $65 million in Series C funding
TechCrunch – Pricefx raises $65M Series C for its cloud-based pricing software
Silicon Canals – As SaaS solutions have immense demand during pandemic, this German startup secures big €57.2M funding
Gründerszene – 57 Millionen Euro für Münchener Pricing-Tool
Tech.eu – Germany’s Pricefx raises $65 million Series C to continue global expansion
Deutsche Startups – 65 Millionen für Pricefx – Userlane bekommt 10 Millionen – how.fm sammelt 2,8 Millionen ein
Fortune – How the Coronavirus Has Impacted VC Dealmaking in 2020 So Far
CzechCrunch – Další investiční trefa českého Creda. Německý Pricefx, který má velký tým v Praze, nabírá 65 milionů dolarů
Venture Capital Journal – Pricefx Takes $65 in Series C
Unqoute – Apax Invests in $65M Series-C for Pricefx
Pitchbook – German Fintech Startup Pricefx Banks $65M in Series C
Axios – Pro Rata Newsletter
Deutsche Startups Podcast – News #20 – Lawrence Leuschner – zeotap – Pricefx – Userlane – how.fm – yamo – Dr.Smile – HomeToGo
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