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SAP Customer Experience Live 2020

October 1st, 2020 (Updated 06/20/2023)


SAP Customer Experience Live 2020


Pricefx is proud to be a Gold Sponsor at SAP Customer Experience Live, a virtual experience where you’ll hear from customer leaders, industry experts, and more, who will discuss how to create truly personalized, trusted, and connected experiences.

At the virtual experience, Pricefx had the privilege to chat with its customer Mabe, a leader in home appliances in Latin America with presence in around 70 countries, to share how Mabe simplified its everyday use when managing customer-specific prices and discounts to enhance its customer experience with Pricefx’s cloud-native platform, integrated seamlessly with its SAP ERP system.


How Mabe Enhanced its Customer Experience with Pricefx and SAP










  • José Ignacio Iturbide Haces, Commercial Development Director, Mabe
  • Rogelio Arizpe, Chief Information Officer, Mabe
  • Matt Dawood, Marketing Specialist, Pricefx
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