Explaining Artificial Intelligence vs Machine Learning in Price Optimization Software

May 9th, 2022 (Updated 05/10/2022)

Guillaume Dupont
Solution Architect & Data Scientist - Presales in Solution Strategy at Pricefx

Explaining Artificial Intelligence vs Machine Learning in Price Optimization Software Setting the right price for your company’s goods or services is always a tricky question to solve. What pricing strategy your business adopts will depend on your business objectives. One part of your business may seek to maximize profitability on each unit sold or on protecting your overall market share, while another sector of your company needs to access a new market or to grow an existing one. Moreover, different scenarios might coexist in your company for different products or customer segments. If that’s the case, the time might have...

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Empower your sales team during negotiations

March 21st, 2022 (Updated 03/28/2022)

Milan Haba
Senior Manager | Product Marketing at Pricefx

Empower your sales team during negotiations B2B markets have become increasingly complex. In the past, setting accurate pricing for a few products could be accomplished using a spreadsheet. But what happens when you have thousands of SKUs, geographies, industries, and customer segments? Without the right price, you can expose your business to serious margin leakage. The risk will increase with a need to build pricing for individual deals. In such a case, you cannot simply rely on predefined list prices but you have to reflect on your relationship with a customer and its specific situation to make your prices relevant....

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How to Integrate Pricefx Pricing Software with Your System

January 5th, 2022 (Updated 03/21/2022)

Jochen Schmidt & Jose Paez
Solution Strategists at Pricefx

How to Integrate Pricefx Pricing Software with Your System  Without integrating pricing software with your ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) or other in-house system, you risk not only losing effectiveness and organization. You’ll also be taking random chances that you are at peril of leaving potential profit at the checkout and leaking profit margin by using unenhanced and outdated pricing methods.   Modern AI-based pricing software enables the unification of front and back-office functions and data points through automation of Salesforce, SAP, and other CRMs. The integration efficiencies unlock your data to achieve price optimization and allow you to...

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Who is Pricefx and What Do We Do?

December 17th, 2021 (Updated 03/15/2022)

Ken Edwards
Marketing Specialist at Pricefx

Who is Pricefx and What Do We Do?  You have probably seen a video or article in the small and niche world of pricing companies and wondered to yourself, “Who is Pricefx and what do they do?” Could our suite of pricing solutions be the key to your margin erosion, revenue stagnation, or time-saving problems to name a few?   Well, you’ve come to the right place to get an answer to your questions.   Simply put, we’re the leading end-to-end pricing software, native cloud-based, and powered by the latest in Artificial Intelligence (AI) and Machine Learning (ML).   And it’s not just us tooting our own horn; you can find out more from our customers’ success stories and...

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How to Integrate 3rd Party Systems with Pricing Software

December 8th, 2021 (Updated 03/23/2022)

Jochen Schmidt
Solution Strategist at Pricefx

How to Integrate 3rd Party Systems with Pricing Software Chances are if you are the Pricing Manager or VP of Sales of a large enterprise company, you are probably suffering from ‘tool fatigue’ from having too many options available to you to track your pricing, customers, logistics, price lists etc.  That’s probably why you have been googling around for the last 45 minutes looking for products that can easily be integrated into what you currently use (for example, will it feed information in my current SAP software?) and create a suitable “Swiss Army Knife – one tool does it all” replacement with a 3rd party...

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How Does SAP Integrate With Pricing Software? Plus How To Get Started

December 1st, 2021 (Updated 03/15/2022)

Jochen Schmidt
Solution Strategist at Pricefx

How Does SAP Integrate With Pricing Software? Plus How To Get Started  So, you’ve got your SAP Enterprise Resource Planning (ERP) software running like a dream. Your pricing strategy is taking on a brand-new dimension and efficiency is boosted to the point where you can expand your organization and diversify your client and product base. Then suddenly – Bam! – your business requirements have changed.   You’ve now discovered that you need to automize and track your newly introduced rebates and promotions set-up. What’s more, is that you need to have your finance and CRM (Customer Relationship Management) systems integrated into what will eventually become a one-stop pricing software stop.   First up, congratulations on your business success, but take note and read...

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How to Increase Profits Through Advanced Pricing Processes

October 20th, 2020 (Updated 03/24/2021)

Star Cooperation
Pricing Experts at Star Cooperation

How to Increase Profits Through Advanced Pricing Processes Nearly all industries are currently affected by the pandemic and uncertain future. The typical reaction is to reduce costs as much as possible. Cost reductions are necessary to overcome the crisis. However, at the same time, the potential for direct cost-cutting is often limited. The question arises as to what other levers can be used to help companies become more profitable in uncertain times. The answer lies in pricing. To date, most companies operate without systematic pricing. This results in ineffective pricing processes, not used pricing potentials, and lost sales. How advanced...

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Leading AI Solution – appliedAI Startup Landscape

March 12th, 2021 (Updated 03/24/2021)


AI Pricing Solution to Sell Faster Pricefx has just been named a startup leader in Germany by appliedAI in the category of Sales. appliedAI is Germany’s largest initiative for the application of AI technology with the vision to lift the whole country into the AI age. appliedAI was formed as a neutral and trustworthy initiative that acts both as a platform and service provider. We take our responsibility in the ecosystem seriously and aim to advance each and every partner to the next level of AI maturity. Listed among their first partners are BMW, Google, Infineon, Linde, NVIDIA and Siemens. ...

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Why AI Based Dynamic Pricing Solutions for Food & Beverage – Maintaining Profitable Growth in Volatile Market Conditions

June 15th, 2020 (Updated 03/24/2021)

Denken Solutions
Pricing Expert at Denken Solutions

Why AI Based Dynamic Pricing Solutions for Food & Beverage Maintaining Profitable Growth in Volatile Market Conditions Pre-COVID-19 food and beverage manufacturers routinely faced steep challenges managing customer and product profitability exposing problematic reliance on static pricing strategies and practices, further exacerbated by siloed systems that independently manage critical cost components of the price waterfall. These systems lack data intelligence and the ability to respond in real-time to changing market conditions. During COVID-19 many manufacturers are experiencing dramatic shifts in demand to retail products while others are seeing forecasts for away from home or ingredient products plummet. Both situations complicate...

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FYI | Friendly

Pricefx Extends Its AI Capabilities with Brennus Analytics

May 7th, 2020 (Updated 03/24/2021)

Marcin Cichon
CEO and Co-founder at Pricefx

How Pricefx Will Extend Its AI Capabilities with Brennus Analytics   I’m quite sure that if you’d ask founders what drove them to start a new business, you’d get many different answers.  The same would apply to the question about the rewards, which made it worthwhile.  For me, the biggest rewards are the experiences made during the process and the beauty of walking the new path, making bold strategic decisions in collaboration with the most professional and amazing team imaginable.  This announcement is one of those moments, which I surely will remember and often reflect on.  Today we’re announcing our acquisition of Brennus Analytics, an...

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Dynamic Pricing? Yes, You Can!

February 28th, 2019 (Updated 03/23/2021)

Duncan Hendy

Article Breakdown: The future of the pricing industry, the trends that shape it and the latest developments on the market How using AI-driven algorithms to make optimal pricing decisions in real time helps your business increase revenues or profits How access to all your data across all channels and systems combined with powerful AI can drive your pricing decisions Traditionally, when we think of dynamic pricing, we think of large institutions with access to massive amounts of data. Not anymore. Time for you to take a slice of that pie. When Gabriel Smith, VP for Product Strategy at Pricefx, and...

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