Airlines Pricing Strategy: Why A One-Size-Fits-All Strategy Will Fail You in 2022

December 20th, 2021 (Updated 08/16/2022)

Steve Sparough
Sales Consultant at Pricefx

Selling Airline Tickets Through Agencies: Why A One-Size-Fits-All Approach Fails In a post-COVID world, every single flight matters to the bottom line, and having an incentive plan based solely on the cabin and fare class sold – without regard to the Agency’s market share contribution, Point of Sale, Route, and your NDC strategy – is going to impact your growth. Because not only are you not rewarding your best sellers you’re sub-optimizing your revenue with every booking. About as passionate about price as one can get, we at Pricefx have some very strong (and knowledgeable) opinions on and solutions for airlines looking...

Read More

Airline Pricing Strategies: The Best Way to Sell to Corporations in 2022

December 16th, 2021 (Updated 08/16/2022)

Steve Sparough
Sales Consultant at Pricefx

Airline Pricing Strategies: The Best Way to Sell to Corporations in 2022  The airline industry is under constant pressure. The level of competition is at an all-time high. The dependence on costly fossil fuels is forcing some airlines to impose fuel surcharges. Many are working at overcapacity thanks to the steady but strong emergence of low-cost carriers. And many airlines are resorting to steep discounts for corporations in order to retain market share.   And, as if things weren’t bad enough, along came COVID. Industry revenues in 2020 were just 40% of the previous year ($328 billion), taking things back to...

Read More