Top 5 Black Friday Myths: Busted

November 27th, 2019 (Updated 03/23/2021)

Jochen Schmidt
Manager of Solution Strategy EMEA at Pricefx

Black Friday Myths: Truth or Fiction?  As retailers gear up for the biggest shopping season of the year, they must strategize every detail, especially with pricing around Black Friday and Cyber Monday. There are a lot of myths that swirl around this time of year as consumers expect their favorite shops to give them the best deals. Time to learn and review some of the common misconceptions on Black Friday deals and prices and how to still deliver another great holiday shopping season despite the myths. 1.  Everything is cheaper on Black Friday. It is hard to distinguish between what is advertised and...

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