Doing Good Vs. Making Profit: Do Businesses Have To Choose?

September 16th, 2020 (Updated 04/26/2022)

Gabriel Smith
Chief Evangelist at Pricefx

Can You Make a Profit While Doing Good? This article, by Gabe Smith, was originally published on As businesses strategize and execute on creative ways to segment customers and products, price dynamically and increase profit, some cross lines and spark moral and popular outrage. The recent headlines of price gouging of sanitizers, cleaning products and paper goods are good examples. In fact, they arrested a man a few blocks away from my house for selling these items on the street corner. He charged $5 a roll for toilet paper. Though some economists argue that there is no such thing as price...

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