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Bridging the Gap from Implementation to Compliance Within the Sales Team

October 1st, 2019 (Updated 03/23/2021)

Duncan Hendy

How Do You Improve CRM Use Compliance with Your Sales Team?  If sales are flat, your company may want to implement a solution to upgrade your team’s approach to gaining new customers or upselling current ones. Sometimes, there’s a gap that need not exist between available tools and a mindset.  The Gap  The main reason salespeople do not use CRM (customer relationship manager) software combined with pricing software is because they approach their jobs from a people angle, not an analytical or data angle. Salespeople are people-oriented, not data- or analysis-oriented. If a person prefers working with data, machines, or other more neutral things s/he is not going to enjoy sales. On the other...

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