The Art of Listening: How to Bring Customer Focus Back to Everything You Do

November 5th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

The Art of Listening: How to Bring Customer Focus Back to Everything You Do When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers’ shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining. Join me (@SwEvangelist) and David Cancel (@dcancel), CEO of Drift, as we discuss from our personal professional experience why placing the...

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SAP Customer Experience Live 2020

October 1st, 2020 (Updated 03/24/2021)

CRM at

SAP Customer Experience Live 2020   Pricefx is proud to be a Gold Sponsor at SAP Customer Experience Live, a virtual experience where you’ll hear from customer leaders, industry experts, and more, who will discuss how to create truly personalized, trusted, and connected experiences. At the virtual experience, Pricefx had the privilege to chat with its customer Mabe, a leader in home appliances in Latin America with presence in around 70 countries, to share how Mabe simplified its everyday use when managing customer-specific prices and discounts to enhance its customer experience with Pricefx’s cloud-native platform, integrated seamlessly with its SAP...

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How to Improve the Digital Customer Experience

November 8th, 2019 (Updated 03/23/2021)

Duncan Hendy

Improve Customer Experience Online Customer experience is defined by each interaction that a customer has with a business or a brand. Whether it be ordering a pizza through an app, or daily use of cloud-based software on a subscription model, these interactions are what shape a customer’s opinion of your business and influence every additional decision they will have regarding you. Once, customer experience was the result of face–to–face interactions with humans. Now, in our complex digital world, customers are interacting with brands in ways never–before–imagined and the importance of customer experience becomes increasingly prevalent.  Businesses must go above and beyond merely...

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