The Future of Omni-Channel Pricing Is Here

May 1st, 2019 (Updated 03/23/2021)

Duncan Hendy

Key Takeaways: When selling across multiple channels, it is necessary to deliver your customers a consistent and fair experience that meets them on their terms and via their channel of choice. As pricing professionals, you need to make sure that you not only have access to all of your data, but that you can make sense of it and leverage it. Integrating different channels into an optimized omni-channel pricing strategy gives you the ability to move with speed, agility and deliver more perceived value to your customers. Love it or hate it, omni-channel e-commerce is something you are going to...

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