Are Value and Diversity the Keys to Competitiveness in Pricing? In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith (@SwEvangelist) and Kevin Mitchell, President of the Professional Pricing Society (@PricingSociety), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.  Listen to the podcast with the embedded player below or read along...