The Winners of the Pricing Case Competition  Pricing is so important is the possible consequences of a poor pricing strategy. Companies lose significant amounts of profit by pricing too low. Conversely, they could miss out on leagues of customers by pricing too high compared to their competition. In either case, the results can be disastrous. For this reason and to support dedicated students, Pricefx’s Next Gen sponsored the 2020 Simon School of Business Pricing Case Competition at the University of Rochester. Throughout the event, students had access to Pricefx’s state–of–the–art cloud–native pricing software and the opportunity to learn pricing and its importance from industry professionals.  The Event  The event took place on April...