Is Pricing Analytics Software Right for Me? Although big data and analytics have become routine phrases across many modern businesses, a lot of companies still fail when it comes to identifying practical pricing uses for the plethora of data that they possess. Imagine you have all the sales and transactional, product and customer data you could ever wish for stored in your CRM, ERP, Qlik, Power BI, Tableau or Excel spreadsheets. Sure, it’s nice to have all that data but if you’re not using it to inform the smartest and most profitable pricing your products, then you’re simply guessing what...

What is Price Optimization Software & Is It Right for Me? As a pricing professional, you understand your products, your industry, your customers, and the market. You know how important a lever pricing is in your company’s success. So, you spend hours working out where you might be able to raise prices and by how much, and worrying about what else might break if you do. But there is only so much magic you can conjure inside an Excel spreadsheet.   Unsurprisingly, you’re curious about the hype around price optimization software. Would it really make any difference to your life? Would...