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The Art of Listening: How to Bring Customer Focus Back to Everything You Do

November 5th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

The Art of Listening: How to Bring Customer Focus Back to Everything You Do When it comes to pricing and developing products, being as close to the customer as possible will always lead to better results. By gaining a shared sense of empathy and ideally walking in your customers’ shoes, only then can you really design something that speaks to your customers and price it accordingly based on their willingness to pay and the perceived value they are gaining. Join me (@SwEvangelist) and David Cancel (@dcancel), CEO of Drift, as we discuss from our personal professional experience why placing the...

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Flexible

Subscription Pricing: Uncovering the God Metric with Patrick Campbell | Pricing Matters

September 23rd, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Subscription Pricing: Uncovering the God Metric with Patrick Campbell   Just as with any pricing model, metrics are only as good as the use case. In this episode, subscription pricing guru, Patrick Campbell from ProfitWell, joins me as we take a look at the key considerations with subscription pricing for achieving three key areas of growth: acquiring customers, monetizing them, and retaining them. You can also listen on Apple Podcasts, Spotify, Stitcher, or wherever else podcasts are streamed. You can also watch the discussion YouTube. If you want to take the discussion offline, then tweet at me (@SwEvangelist) with the hashtag #pricingmatterscast.  Introduction  Gabe Smith 0:00    Hello, everyone, and welcome to...

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Bain & Company Interview on Pricing for Success part 2 (Pricing Matters Video)

August 26th, 2020 (Updated 04/14/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters Podcast: Discussion with Bain & Company Experts In this second part of our two-parter series from Pricing Matters, we focus on the impact on companies of not future-proofing their businesses with digital transformation and smart pricing, and the very real risk of them not being around in 10 years! I am once again joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez. Listen to the Podcast Here Not a fan of watching? You can click to listen below or on your favourite podcast listening service:  Spotify,...

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Manage

Bain & Company Interview on Pricing for Success part 1 (Pricing Matters Video)

July 10th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

In this two-parter episode, we focus on digital transformation and the impacts on businesses. We, of course, focus in on the quote to order process and pricing, which is arguably the area where digital transformation can have the highest return on investment. This time, host, Gabe Smith, is joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez.

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Good Karma Exchange – Interview with Marcin Cichon (Pricing Matters Video)

March 8th, 2021 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Customer loyalty isn’t just something that is given freely, you need to earn it and then keep it by continuously weaving customer-centricity into every finer of your company’s business strategy. Only by making bold gestures such as no-long-term-ties subscriptions and a customer-driven and transparent product roadmap, can you demonstrate that you value your customers’ satisfaction above all else. Join Gabe Smith and Marcin Cichon, CEO of Pricefx, as the discuss how Good Karma Exchange and Relevant R&D ensure that you only deliver things that really make sense, bring value and are of relevance to your customers. You can listen to...

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The Dark Side of Pricing (Pricing Matters Video)

March 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

In this second episode of Pricefx’s new podcast series, Pricing Matters, regular host, and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it.

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Insight

Pricing Matters : The Ethics Continuum in Pricing (YouTube Video)

February 25th, 2020 (Updated 03/23/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters brings you trends, stories and best practices from around the revenue management and pricing world. Together, we will explore how the landscape is changing with technology and new business models. Listen to lively discussions from veterans of the field as we take on topics ranging from ethical pricing to cloud disruption as well as a range of sector-based subjects.

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F-Words

Pricing Matters: The Democratization of Pricing: How an Egalitarian Approach Drives Value

May 17th, 2021

Gabriel Smith
Chief Evangelist at Pricefx

The Democratization of Pricing: How an Egalitarian Approach Drives Value   I have a very special tenth-anniversary episode of “Pricing Matters” for you. I sat down again with Marcin Cichon, CEO and founder of Pricefx to discuss keeping ease of use as the key to adoption and a value driver and giving users access to cutting-edge AI technologies, so customers don’t just use the pricing strategies they need to seize a larger market share, they own them. You can listen to the podcast from the embedded player below and read along from the transcript. You can also listen to the podcast on Apple...

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F-Words

Pricing Matters: Good Karma Exchange – Customer-Centricity in SaaS

March 8th, 2021 (Updated 05/14/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Good Karma Exchange: Building Your Business Model on Customer-Centricity    I have a very special episode of “Pricing Matters” for you. I sat down with Marcin Cichon, CEO and founder of Pricefx to pick his brain about building a business, product-customer-market fit and pee your pants moments in product development. Even though I have known Marcin for years, I still learned a lot from this conversation and I’m sure you will too.  You can listen to the podcast from the embedded player below and read along from the transcript. You can also listen to the podcast on Apple Podcasts, Spotify, Stitcher, or wherever else podcasts...

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Realize

Pricing Matters: Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools (Part 2)

August 26th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

How to Use Digital Transformation in Pricing to Boost ROI In this second part of our two-parter series, we focus on the impact on companies of not future-proofing their businesses with digital transformation and smart pricing, and the very real risk of them not being around in 10 years! I am once again joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez. Listen to the podcast with the embedded player below, read along with the transcript, or on YouTube. You can also listen on Spotify, Stitcher, or wherever...

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Pricing Matters – Why Value and Diversity Are the Keys to Competitiveness in Pricing

December 18th, 2020 (Updated 05/14/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Are Value and Diversity the Keys to Competitiveness in Pricing? In these pandemic times, when the temptation to take a knee-jerk-reaction approach to pricing is strong, looking at adopting a value-as-a-service attitude to your pricing strategy means meeting your customers on a level playing field. Join Gabe Smith (@SwEvangelist) and Kevin Mitchell, President of the Professional Pricing Society (@PricingSociety), as they discuss that although our business dealings often live in a virtual world, the reality is that the diversity of our professional environment contains the keys to a more informed and competitive future.  Listen to the podcast with the embedded player below or read along...

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Realize

Pricing Matters: Digital Transformation and Pricing Excellence – Your Essential ROI-boosting Tools

July 10th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Digital Transformation is the Way to Pricing Excellence In this two-parter episode, we focus on digital transformation and the impacts on businesses. We, of course, focus in on the quote to order process and pricing, which is arguably the area where digital transformation can have the highest return on investment. This time, I’m joined by two Partners from Bain Consulting who are digital transformation leaders and pricing experts: Chuck Davenport and (Paco) Juan Francisco Jimenez. Listen to the podcast with the embedded player below, read along with the transcript, or watch the video on YouTube. You can also listen on...

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Pricing Matters: Navigating the Ethical Minefield of Pricing and Technology

May 26th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters Podcast S01E03: How to Navigate the Ethical Minefield This episode of Pricing Matters was recorded during a Professional Pricing Society webinar. Gabe and Ian walk listeners through the ethical continuum and take questions on how to apply ethical pricing practices to real-world problems. You can listen to the full podcast here or on any other podcast streaming podcast of your choice, read along, or watch the full webinar from PPS here.  If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the hashtag #pricingmatterscast.  Enjoy!  Meagan Ford  My name is  Meagan ...

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The Dark Side of Pricing: What It Is and How to Avoid It

March 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Moving Along the Ethical Continuum: The Dark Side of Pricing In this second episode of Pricefx’s new podcast series, Pricing Matters, I speak with pricing influencer, Dr. Ian Tidswell, about the dark side of pricing, unethical and illegal pricing practices, examples of how it can happen and guidelines on how to avoid it. As usual, you can enjoy this latest episode in the embedded podcast player below, read along with the transcript or watch on YouTube on the Pricefx channel. If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the...

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Insight

Pricing Matters Podcast Episodes

February 28th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Pricing Matters Podcast Directory   You can find all of the episodes from Pricing Matters with links to show notes, transcripts, and YouTube videos for each episode.   S01E01: The Pricing Continuum: Where Do You Land? In this first episode of Pricefx’s new podcast series, Pricing Matters, regular host and Pricefx chief evangelist, Gabriel Smith, speaks with pricing influencer, Dr. Ian Tidswell, about the very burning issues of ethical pricing and mission-driven pricing.   Transcript and show notes YouTube Video S01E02: The Dark Side of Pricing: What It Is and How to Avoid It In this second episode of Pricefx’s...

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Pricing Matters Podcast: Mission-Driven, Sustainable & Ethical Pricing ep.1

February 25th, 2020 (Updated 03/24/2021)

Gabriel Smith
Chief Evangelist at Pricefx

Ethical Pricing Continuum: Mission-Driven Pricing In our first episode of Pricing Matters, we discuss the ethical pricing continuum broadly and mission-based pricing specifically. For your comfort, we’ve provided three ways you can use to experience the podcast. Listen to the podcast with the embedded player below, read along with the transcript, or watch the video on YouTube. If you want to take the discussion offline, then tweet at me (@SwEvangelist) or Dr. Ian Tidswell (@itidswell) with the hashtag #pricingmatterscast. Enjoy! Gabe Smith:  Hello everyone and welcome to Pricing Matters. This is the first in a series of discussions we plan to work on during...

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