Pricing Excellence Starts in Academia and is Realized in Business

January 22nd, 2020 (Updated 03/24/2021)

Duncan Hendy

Pricing Excellence is Found at the Intersection of Business and Academia Pricing is the process of setting the value of a product. It sounds incredibly simple, doesn’t it? The reality is, however, that it is a complex task and, therefore, needs a competent and skilled professional to oversee it.  Good pricing strategies often require many years of experience in marketing, economics and finance. Any company could just apply reasonable prices to their products based on guesswork. But that is a fast way to lose profits, customers or both. Therefore, Pricefx is proud to be sponsoring an event at the University of Rochester, for the...

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