Friendly

COVID Happened – What’s Next is Up to You: Utilizing Your Financial Data to Drive Business Opportunities

June 3rd, 2020 (Updated 03/24/2021)

Lydia M. Di Liello
CEO & Founder at Capital Pricing Consultants

COVID Happened – What’s Next is Up to You Utilizing Your Financial Data to Drive Business Opportunities  Financial data is a powerful tool and when it is coupled with intentional targeted pricing, business opportunities flourish and revenue increases. Resuming normal business is a priority for all businesses post COVID. That task looks daunting for many. Don’t settle for returning to just “normal.” Use this time to grow your business!   While increasing sales and business opportunities may seem a long way off, utilizing financial data that you already have available can dramatically increase business opportunities and new sales. In this webinar, we will discuss best uses for standard financial...

Read More

Friendly

Getting Sales Buy-in for Price Moves – In Good Times and in Crisis Times

May 18th, 2020 (Updated 03/24/2021)

Joanne Smith
President at Price to Profits Consulting

Getting Sales Buy-in for Price Moves In Good Times and in Crisis Times Pricing teams can set great pricing targets and recommendations yet profit realization success always comes down to sales willingness and capability to execute these recommendations. Whether we’re talking about pricing increases during favorable market conditions or holding/slowing during tough market crises.     Far too many companies fail to fully realize their price and profit potential because they fail to get the critically needed buy-in of their sales teams for pricing moves – either through not recognizing the need or through ineffective approaches. Yet achieving this seemingly elusive buy-in...

Read More

Friendly

Using Data Analytics and Behavioral Science to Boost Sales and Profits

April 28th, 2020 (Updated 03/24/2021)

Movens Capital
Pricing Experts at Movens Capital

How to Use Behavioral Science to Boost Profits and Sales Buyers sometimes exhibit seemingly “irrational” behavior with respect to prices and use socially embedded heuristics to simplify their purchase decisions. In some cases, small changes in prices can lead to much larger than anticipated changes in sales and profitability. Sellers need to understand the heuristics consumers use, the situations in which they emerge, and recognize how they can respond in markets where information and knowledge of product attributes and competitive prices are increasingly available. During the webinar, Maciej and Wojciech of Movens Capital will explore consumers’ behavioral reactions to price...

Read More