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Pepsi Philippines Sparks Deadly “Number Fever” 

March 23rd, 2020 (Updated 03/23/2021)

Milan Polacek
QA Competency Lead at Pricefx

The Disastrous Consequences of the “Number Fever” It’s 1992, and Pepsi Philippines has launched a groundbreaking marketing campaign that’s taken the nation by storm. It’s a lottery-style competition that involves matching a ‘unique’ three-digit code, printed on the underside of Pepsi bottle caps, to the numbers announced every night on the Channel 2 News program in Manila.   The campaign was designed as a way to wrestle a chunk of market share from the dominant soft drinks force at the time, Coca Cola, but it ended in riots, homemade bombs, and death. All because of a software blunder that should have been avoided. ...

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