The Psychology and Behavior of Pricing Decisions | Pricefx

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Insight

February 11th, 2021 (Updated 03/27/2021) | 1 min. read

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John Kuffel
Solution Strategist at Pricefx

The pricing of consumer goods becomes exciting when the psychology of the shopper enters the picture. Find out how pricing, behavioral science and psychology meet to promote or dissuade purchasing decisions. Read it here.