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The Psychology and Behavior of Pricing Decisions

February 11th, 2021 (Updated 04/04/2024) | 1 min. read

By John Kuffel

The pricing of consumer goods becomes exciting when the psychology of the shopper enters the picture. Find out how pricing, behavioral science and psychology meet to promote or dissuade purchasing decisions. Read it here.

John Kuffel

Solution Strategist , Pricefx