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Bill Thane & Garth Hoff

Bill Thane spent over thirty years as a sales and sales executive experiencing the pain and frustration of creating complex quotes with inferior tools. He has also served as a pre-sales consultant for a CPQ vendor as well as a CPQ implementation senior consultant. Bill has been involved in all phases of the sales and delivery process for both CRM and CPQ. At Canidium he is the Go-To-Market lead for the SAP CPQ and Pricefx practices. Canidium is a highly respected Gold PE Sell partner of SAP for CPQ, Agent Performance Management Enterprise and Commissions as well as an Pricefx implementation partner. Bill and his wife Maria reside in Tampa, Florida. Garth Hoff is a 15-year veteran of the pricing industry. He has real-world practitioner experience as a Director of Pricing Strategy, and also pricing software and services leadership experience leading solutions, strategy, sales, product management, and marketing teams. His experience encompasses products, services, B2B, B2C, and e-commerce functions at Ascend Performance Materials, IHS Markit, PROS Revenue Management, Orbitz.com, United Airlines, and General Motors – Delphi Automotive Systems. In his current role at Pricefx, Garth focuses on providing companies with a future vision of what is possible with pricing software while also helping them to make the best possible decision when investing in software.