PRICEFX BLOG
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About Danilo Zatta
Danilo Zatta
CEO and Global Pricing & Revenue Models Practice , Horvath, Italy
Dr. Danilo Zatta is a leading expert in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. His book “The Pricing Model Revolution” (Wiley 2022) is an international bestseller, translated into 12 languages. He is a regular speaker and chairman at events, forums, and leading business schools.