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Danilo Zatta

CEO and Global Pricing & Revenue Models Practice , Horvath, Italy

Dr. Danilo Zatta is a leading expert in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing. He has published over 20 books on topics including corporate strategies and pricing as well as many articles in various countries. His book “The Pricing Model Revolution” (Wiley 2022) is an international bestseller, translated into 12 languages. He is a regular speaker and chairman at events, forums, and leading business schools.

How to Create a Comprehensive Pricing Strategy

Pricing strategy defines the way businesses use price to position themselves in their competitive landscape. A good pricing strategy includes qualitative and quantitative evaluation of...

December 5th, 2022 (Updated 03/09/2023) 9 min read