PRICEFX BLOG
The very latest in news, trends, and actionable tips and strategies for your industry and role so you can price with confidence every day.
About Dr Ian Tidswell
Dr Ian Tidswell
Dr. Ian Tidswell has 23 years of experience in Pricing and Strategy and holds a PhD in Physics from Harvard University. He worked for companies like McKinsey and headed pricing teams at Medtronic or Syngenta. Recently, Ian founded een Consulting where, as Lead Consultant, he is trying to solve the complicated B2B pricing puzzle.