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Gabriel Smith

Chief Evangelist , Pricefx

Gabriel Smith is the Chief Evangelist at Pricefx. He has 20 years experience in CPQ, enterprise software, SaaS, with particular expertise in lead to order, pricing, incentives, product management and solution sales. He has worked with market leading companies like 3M, Anda, Avery Dennison, Cisco, CertainTeed, Cox, IBM, Seagate, and Sonoco to improve their profit and processes through digital transformation of their pricing and CPQ processes and using AI to optimize pricing. He is a father of 2, attended UC Berkeley and lives in San Francisco.

The Cost of Inertia (Not Using Pricing Software)

February 8th, 2023 (Updated 03/09/2023) 7 min read

Pricing Software vs. Excel: Which is Best For You?

August 15th, 2022 (Updated 11/25/2022) 0 min read

What to Know About Pricing Software Implementation [VIDEO]

December 2nd, 2022 0 min read

Why Software Projects Fail or Succeed [VIDEO]

January 16th, 2023 (Updated 01/17/2023) 0 min read

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Build or Buy Pricing Software: 4 Things to Consider [VIDEO]

November 30th, 2022 (Updated 12/01/2022) 0 min read

The Roles and Functions Needed to Set the Right Price

April 29th, 2022 (Updated 03/10/2023) 28 min read

Is CPQ Software Right for Me?

March 18th, 2022 (Updated 03/10/2023) 10 min read

Pricefx vs Vendavo? – Choose the Best Software for You

March 16th, 2022 (Updated 03/10/2023) 11 min read

The Benefits of Flexible, Simple and Transparent Pricing Software Part 02

March 8th, 2022 (Updated 03/10/2023) 30 min read

The Benefits of Flexible, Simple and Transparent Pricing Software – Part 1

February 23rd, 2022 (Updated 03/10/2023) 24 min read

What Return on Investment (ROI) Can I Expect on Pricing Optimization Software?

January 13th, 2022 (Updated 03/10/2023) 6 min read

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Advantages of Pricefx Optimization & Management Software

January 10th, 2022 (Updated 03/10/2023) 11 min read

Avoiding Inflationary Margin Compression with Dynamic Pricing

October 12th, 2021 (Updated 03/10/2023) 3 min read

How to Gain the Competitive Edge by Always Meeting Customer Expectations

July 30th, 2021 26 min read

Driving Profitable Growth in Distribution

September 22nd, 2021 28 min read


The Art of Listening: How to Bring Customer Focus Back to Everything You Do

November 5th, 2020 (Updated 03/24/2021) 44 min read


TicketCorner A Visual Case Study in Dynamic Pricing

July 11th, 2019 (Updated 03/24/2021) 1 min read


Learn All About the New Pricefx

May 2nd, 2019 (Updated 03/24/2021) 1 min read


Subscription Pricing: Uncovering the God Metric with Patrick Campbell | Pricing Matters

September 23rd, 2020 (Updated 03/24/2021) 47 min read


Subscription Pricing with Patrick Campbell (Pricing Matters Video)

September 30th, 2020 (Updated 03/23/2021) 1 min read

Bain & Company Interview on Pricing for Success part 2 (Pricing Matters Video)

August 26th, 2020 (Updated 04/14/2021) 1 min read


Bain & Company Interview on Pricing for Success part 1 (Pricing Matters Video)

July 10th, 2020 (Updated 03/24/2021) 1 min read


Good Karma Exchange – Interview with Marcin Cichon (Pricing Matters Video)

March 8th, 2021 (Updated 03/24/2021) 1 min read


The Dark Side of Pricing (Pricing Matters Video)

March 25th, 2020 (Updated 03/24/2021) 1 min read


Pricing Matters : The Ethics Continuum in Pricing (YouTube Video)

February 25th, 2020 (Updated 03/23/2021) 1 min read


Doing Good Vs. Making Profit: Do Businesses Have To Choose?

September 16th, 2020 (Updated 04/26/2022) 5 min read


Enabling Sustainability Through Pricing Agility

June 22nd, 2021 31 min read


Pricing Matters: The Democratization of Pricing: How an Egalitarian Approach Drives Value

May 17th, 2021 28 min read