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Venkat Vaidyanathan & Stuart Ball

Managing Partner & Founding Partner , SPMG Global

Venkat Vaidyanathan is a Founder and Managing Partner for the UK and EMEA region at SPMG Global. He has around 20 years of global experience driving tangible improvement in incremental revenue having worked both as a pricing director and a pricing consultant. Venkat has experience delivering value across all aspects of pricing from strategy to implementation of tools and software for multinational companies across different sectors and geographies. Stuart Ball is a Founding Partner at SPMG Global. He has spent over 25 years working in the areas of Strategic Marketing, Pricing & Value Proposition, and Customer Research. Owned the business strategy, product and pricing strategy for a number of multinationals that include Honeywell, General Electric, Emerson Electric, De La Rue, and Klöckner Pentaplast before moving to Consulting in 2018. A data driven practitioner who has led the implementation and transition to value-based pricing and the implementation of Pricing Software on the client side with responsibility for the development, execution, and monitoring of value-based pricing strategy and policy at the regional and global level, as a critical component of the strategic marketing toolkit.