Because Price Optimization Software Should Make Sense

Price optimization software powered by AI and machine learning tailored to your unique business priorities no matter the pricing challenge.

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What is Optian?

Pricefx’s full suite of AI-driven price optimization capabilities without the needless complexity. Optian’s practical, problem-based approach prioritizes impact, targeting the most use cases on the market.

Leveraging artificial intelligence and machine learning technologies, Optian seamlessly integrates your internal and external data to provide actionable insights across your entire pricing strategy.

Optian in Numbers:

Use Optian and set your business up for pricing success with greater margins, easy quoting, price setting and more.

Pillars of Great Price Optimization Software

User-friendly, customizable, and impact-focused. Optian brings together the best qualities of a strong price optimization tool.

How Optian Can Benefit Your Organization

Optian is sophisticated AI-driven technology with your business objectives baked right into the framework. Enjoy fully scalable automation and modeling designed to address up to 15 unique business cases. Each of the use cases is available out of the box, maintained by our product team, and can be enhanced and modified based on the customer's needs.

More Optian Use Cases

With Optian you have even more opportunities to bring in artificial intelligence and machine learning to power your pricing. You can also choose customized use cases that build on your in-house data and artificial intelligence knowledge.

Or if you’re a visionary, we have a few select use cases where the sky is the limit.

What Optian Has Done for Our Customers

Organizations like yours are using Optian to solve challenges quickly, and easily. Discover what Optian can do for you.

Learn More About AI and ML Pricing Technologies

Find articles, case studies, guides, how-tos and more from pricing experts that will help you on your road to optimization excellence.


You’ve got questions and we’ve got answers.
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Pricing AI That's Simple and Easy to Use is Only a Click Away

Are you ready to go live with the industry’s leading pricing optimization tool kit? We’re ready too!
All roads lead to a call with our team but the experience along the way is up to you. Click "Chat with Someone" to launch a conversation with our bot who will then connect you with a real person. Or you can click "Schedule an Expert" to be taken to a form after which an expert will reach out to you.
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