Because Price Optimization Software Should Make Sense
Price optimization software powered by AI and machine learning tailored to your unique business priorities no matter the pricing challenge.
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What is Optian?
Pricefx’s full suite of AI-driven price optimization capabilities without the needless complexity. Optian’s practical, problem-based approach prioritizes impact, targeting the most use cases on the market.
Leveraging artificial intelligence and machine learning technologies, Optian seamlessly integrates your internal and external data to provide actionable insights across your entire pricing strategy.






Optian in Numbers:
Use Optian and set your business up for pricing success with greater margins, easy quoting, price setting and more.



Pillars of Great Price Optimization Software
User-friendly, customizable, and impact-focused. Optian brings together the best qualities of a strong price optimization tool.
Trustworthy & Transparent
Great pricing optimization software shouldn’t be shrouded in mystery. Optian allows you to see and understand the results of the machine learning algorithms, so you’re never in the dark about your pricing strategy.
Business First Model
You know your business better than we do. With Optian, you’re not constrained by the limitations of the algorithm. The solution conforms to your needs.
Easy Customization
Select a model and work with our data scientists or bring your own model and team into the process.
Full User Control
Optian works with you, not on your behalf. You are in complete control of the precise parameters, guardrails, and level of automation necessary to successfully achieve your business goals.
Fast Time to Value
See the first results of Optian with little to no downtime in as little as 10 days.
How Optian Can Benefit Your Organization
Optian is sophisticated AI-driven technology with your business objectives baked right into the framework. Enjoy fully scalable automation and modeling designed to address up to 15 unique business cases. Each of the use cases is available out of the box, maintained by our product team, and can be enhanced and modified based on the customer's needs.
Misalignment on target price points leading to costly, inefficient pricing decisions.
Enable your sales teams to make better quoting decisions and close deals faster.
Inability to pinpoint the right product suite to satisfy customer needs.
Maximize value by suggesting the optimal product mix with every deal or customer.
List price setting based on minimal contextual support from the key price drivers.
Assess relevant market dynamics and customer segments to improve the way you communicate prices to the market.
Discrepancies in calculated shelf price and likelihood of customer transaction.
Receive the most optimal shelf price based on customer and product-based willingness to pay.
Disconnected and overly complex pricing data setup which obscures areas in need of improvement.
Gain full visibility of your price lists, invoice prices, and discounts in one place to clearly pinpoint opportunities for price optimization.



More Optian Use Cases
With Optian you have even more opportunities to bring in artificial intelligence and machine learning to power your pricing. You can also choose customized use cases that build on your in-house data and artificial intelligence knowledge.
Or if you’re a visionary, we have a few select use cases where the sky is the limit.



What Optian Has Done for Our Customers
Organizations like yours are using Optian to solve challenges quickly, and easily. Discover what Optian can do for you.
Distribution
Simplified and easy-to-understand discount structure eliminating complexities caused by complicated customer agreements.
Specialized Goods Manufacturer
Increased margin and quoting efficiency by leveraging product value for optimal price positioning.
Building Industries
Streamlined price list process to drive management decision making and align with business objectives.
Learn More About AI and ML Pricing Technologies
Find articles, case studies, guides, how-tos and more from pricing experts that will help you on your road to optimization excellence.
FAQs
You’ve got questions and we’ve got answers.
Which package is Optian a part of?
While Optian is a feature of our Price and Profit packages, it can be used in tandem with any of the Price, Plan, or Profit packages. You can think of it as the icing in our 3-layer pricing solutions cake.
Can I buy Optian by itself?
In order to use Optian to its full potential, it should be used in conjunction with price setting (Price) or quoting (Profit) capabilities.
What kind of insight will I get with Optian?
Using AI and machine learning algorithms, Optian suggests optimal customer-segmented pricing based on historical and real-time data, and enables smarter, more efficient pricing decisions, among other capabilities. These insights can be visualized with our dashboards. Read on to learn more about pricing KPIs you might use.
How can I prepare my company to implement Optian?
One of the first things you will need to do is get your data ready. Check out these articles on the 3 data sets you need and how to get your data ready
From there, you will need to find the right project team members to help you make the project a success. Here is an article that outline the people you need and their key responsibilities.