Since its founding in 1997 as a subsidiary of the Daimler-Benz AG, STAR COOPERATION has been accompanying its customers in numerous projects in after-sales, vehicle electronics, and sales. With the year 2005 and a management buyout, the establishment of STAR COOPERATON in the free market as a privately owned company started, offering consulting and implementation solutions in the areas of technology, pricing, and digital business. Today, companies of all sizes and industries benefit from interdisciplinary expert teams and the know-how in pricing approaches from pricing strategy to data-driven and AI-based pricing solutions. Over the years STAR COOPERATION was able to support its customers with market and customer-centric pricing approaches in more than 40 markets worldwide as a partner in excellence. Apart from the know-how and the many years of experience, STAR COOPERATION also combines very special values: responsibility, competence, and passion. The STAR COOPERATION GmbH is certified according to the quality standard ISO 9001: 2015. The head office is in Böblingen. Further national locations are: Böblingen, Berlin, Göppingen, Heimsheim, Karlsruhe, Kornwestheim, Ludwigsburg, Magdeburg, Munich, Obertürkheim and Sindelfingen. Internationally, the company is represented in China, Mexico, South Africa, Spain, Switzerland and the USA.