Price Optimization Software That Enables You to Grow

Pricing is a top lever for achieving profitable growth. Use powerful machine learning and AI-based tools to help you optimize your pricing, leading to improved market share, increased sales and better profitability.
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Monitor Your Market and Optimize Prices in Real-Time

Making pricing central to your business strategies is crucial to future-proofing your company’s leading position in the market. 

Your market is volatile and your competitors are snapping at your pricing heels. Your ERP and CRM data is locked in disparate systems and your sales team lacks the necessary transparency and information to defend the prices you set to your customers and prospects. 

Our price management software allows the easy flow of data from multiple sources to give you the deep insights you need to make better and faster decisions. Backed by artificial intelligence (AI) and machine learning (ML) with a “clear box” approach, you can now confidently outline pricing strategies that your sales and the C-suite can get behind.

Your Price Management Toolbox for Success

A holistic approach to pricing that enables you to analyze your data, uncover profit drivers and turn them into effective pricing strategies.

Increase Business Agility

Drive Profitable Growth

Reduce Effort and Risk


Plan proactively and reach your pricing goals and objectives faster

  • Use powerful analytics to reveal your profit drivers for every transaction, product, salesperson and customer
  • Define segment-specific target price setting and guardrails, powered by intelligent, transparent AI-based optimization
  • Manage your price lists with ease and execute mass pricing updates across customer segments, product categories or regions
  • Utilize dynamic pricing (parameters-based repricing, variable price contracts, etc.) and “what-if” simulations before implementing
  • Get a single source of truth for net margin, competition and contract pricing
  • Close more deals by being able to respond more quickly to quotes

Why Our Customers Love Us

Discover the benefits and profits of implementing a successful data-driven pricing strategy with Pricefx.
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“Even in the midst of a pandemic and work-from-home orders, the Price FX Lightning approach delivered functionality which was up and running in less than six weeks."

Laurie Flowers
Director of Pricing

“Even in the midst of a pandemic and work-from-home orders, the Price FX Lightning approach delivered functionality which was up and running in less than six weeks."

Laurie Flowers
Director of Pricing

Your 360° Suite of Pricing Tools

Turn data into actionable insights that drive your competitive pricing strategy.

PLAN using advanced analytics with data from all your systems

PRICE using AI-optimized price management solutions

PROFIT with AI-optimized quoting and quote configuration

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Pricing Professionals Like You, Tell All

Explore the latest G2 pricing software review highlights.
Users love Pricefx on G2
Pricefx is a leader in Enterprise CPQ on G2
Pricefx is a leader in Enterprise Pricing on G2
Pricefx reviews sourced by G2

See What Our Customers Are Saying

Check out these independently verified user reviews and find out what it’s like to work with us. Hint: You’ll love it!

Read Pricefx reviews on G2


MediaMarktSaturn’s new intelligent pricing solution leaves them well placed to continue their incredible success to date, and Pricefx is excited to support them at every step of the way.

Learn Their Secrets


Time to Get Pricing Smarter

Find articles, case studies, guides, how-tos and more from pricing experts that will help you on your road to pricing excellence.

Ready to Seize the Benefits of Profit-Increasing Pricing Software?

We love talking about two things – your business, and how our software can help you grow it! Our industry-leading cloud-pricing solutions deliver profitable growth and efficiency in record time.
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