
Leverage AI to Make better pricing decisions
Let Pricefx AI Optimization work for you to improve your deal profitability, recommend products, or optimize a price waterfall. Get full transparency on the results to ensure long-term adoption and sustainable profitability improvements.
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Drive Your Success with Pricefx AI Optimization



Leverage Our Productized Use-Cases for AI Optimization
Optimize profitability on every deal
With our Negotiation Guidance use case, support your sellers in making better pricing decisions that improve the margin and lead to improved win rates.


Always provide the right product mix
With our Product Recommendations use case, leverage product similarities and get recommendations for up-sell or cross-sell opportunities. Increase deal revenue, profitability, and customer satisfaction.
Optimize list prices by taking into consideration all factors
With our List Price Optimization use case, use recommended list prices reflecting your business strategy such as profit or revenue priority. Consider more factors at the same time. Simulate the impact of changes and avoid guesswork.


Simultaneously optimize all waterfall items
With our Price Waterfall Optimization use case, reach ultimate pricing consistency by optimizing list prices, discounts, incentives, and other factors simultaneously, all driven by your business strategy.
Why Pricefx AI Optimization Makes Sense




Composable AI Optimization
AI Optimization is built on a scalable cloud workbench, utilizing modular science "bricks" to rapidly activate high-impact use cases. These bricks enable end-to-end model operations and deployment within business workflows, allowing customers to start fast and scale according to their needs.
PRICEFX PLATFORM
End-to-end model operations and deployment in business workflows
SCIENCE BRICKS
Swappable and adjustable science building blocks productized by Pricefx or provided by the customer or consultant. E.g. segmentation, clustering, elasticity, etc.
USE CASES
End-to-end solution to a specific pricing business need. E.g. Negotiation Guidance, Product Recommendations, etc.
ACCELERATORS
Enablers of short time-to-value and fast deployment of productized business use cases.

Bring Your Own Science
Integrate your proprietary data science with our productized AI Optimization bricks on our platform. This composable AI approach allows customers to extend and specialize our use cases or build custom solutions tailored to their specific needs.
Our Customers Say it Best

How National Instruments Utilized AI Optimization to Increase Their Margin by 7%
National Instruments extended our AI Optimization Use Cases with “Bring Your Own Science” to implement a consistent AI-backed initiative supporting a +6.7% margin increase in 2022.
"Pricefx implementation really tripled the value capture in the marketplace given the real-time nature of the system and its ability to integrate in enterprise systems in crucial workflows" - Mukesh Sampath, Chief Pricing Consultant, National Instruments
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