Pricefx Optimization

Pricefx Optimization is for any B2B or B2C company that needs to eliminate costly, inaccurate, slow, and disconnected decisions, safely, easily, effectively, today.

 Learn More

Why Pricefx Optimization

Pricefx Optimization technology allows your organization to activate accurate data-driven decisions at scale quickly, easily, flexibly, using standard but configurable products. Unlike optimization technology that relies on people-driven processes with spreadsheets, conventional analytics​ and custom non-repeatable work that lacks transparency, flexibility, and connectiveness.

Pricefx Optimization safely, easily, effectively solves multiple industry-focused use cases, starts quickly, grows with your business to ultimately include your entire waterfall.

Negotiation Guidance Powered by Pricefx Optimization

Overview

Helps by Addressing:

  • Reps finding it hard to justify prices in the market, leading to uncontrolled frontline discount
  • Inconsistent pricing due to lack of data-driven pricing decisions, which overall results in lower

How it Works:

  • Provides a band of pricing guardrails to connect pricing strategy to the frontline
  • Compares pricing against peers using micro-segmentation of similar deals

After Implementation:

  • Reps confidently justify prices in the market (and defend value)
  • Pricing converges towards those enjoyed by top performing customers
  • Discounting becomes a strategic tool to achieve objectives

Shelf Price Optimization Powered by Pricefx Optimization

Overview

Helps By Addressing:

  • Inability to set prices capturing willingness to pay of diverse sets of customers and broad ranges of retail products
  • Inability to price while accounting for business constraints and substitution phenomena

How It Works:

  • Provide prices that account for modelled B2C customer behavior and business constraints while maximizing metrics

After Implementation:

  • Retailers control strategy while optimization updates prices
  • The picture represents a solution that predict how customers will move from one product to another after price changes

Product Recommendations Powered by Pricefx Optimization

Overview

Helps By Addressing:

  • Inability to position the right product mix effectively for optimal customer value
  • Reps inability to create optimal offers due to information overload

How It Works:

  • Reps are proactive partners providing product mix that satisfies customer needs
  • Mutually-beneficial value increase (average order size and customer value)

After Implementation:

  • Reps are proactive partners providing product mix that satisfies customer needs
  • Mutually-beneficial value increase (average order size and customer value)

Multi-Element Waterfall Optimization Powered by Pricefx Optimization

Overview

Helps By Addressing:

  • Consistent and holistic company-wide approach to profitability
  • Improved price consistency even when applying mass changes

How It Works:

  • Model customer response to changes in waterfall elements
  • Jointly adjust all customer-product pricing waterfall elements
  • Incorporate business rules into the optimization process, not after

After Implementation:

  • Consistent and holistic company-wide approach to profitability
  • Improved price consistency even when applying mass changes

List Price Optimization Powered by Pricefx Optimization

Overview

Helps By Addressing:

  • Price lists are seamlessly updated to constantly reflect value while satisfying business constraints and objectives

How It Works:

  • Model expected customer responses to changes in price before seeking consistent price list updates maximizing desired KPIs

After Implementation:

  • Price lists are seamlessly updated to constantly reflect value while satisfying business constraints and objectives

Ready to Talk to One of Our Pricing Experts?

We love talking about two things – your business and how our software can help you grow it! Our industry-leading cloud-native pricing solutions deliver profitable growth and efficiency in record time. So do not hesitate and start pricing journey that is tailored to your needs.
Talk to an Expert