Pricefx Optimization
Pricefx Optimization is for any B2B or B2C company that needs to eliminate costly, inaccurate, slow, and disconnected decisions, safely, easily, effectively, today.
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Why Pricefx Optimization
Pricefx Optimization technology allows your organization to activate accurate data-driven decisions at scale quickly, easily, flexibly, using standard but configurable products. Unlike optimization technology that relies on people-driven processes with spreadsheets, conventional analytics and custom non-repeatable work that lacks transparency, flexibility, and connectiveness.
Pricefx Optimization safely, easily, effectively solves multiple industry-focused use cases, starts quickly, grows with your business to ultimately include your entire waterfall.



Negotiation Guidance Powered by Pricefx Optimization
Overview
Helps by Addressing:
- Reps finding it hard to justify prices in the market, leading to uncontrolled frontline discount
- Inconsistent pricing due to lack of data-driven pricing decisions, which overall results in lower
How it Works:
- Provides a band of pricing guardrails to connect pricing strategy to the frontline
- Compares pricing against peers using micro-segmentation of similar deals
After Implementation:
- Reps confidently justify prices in the market (and defend value)
- Pricing converges towards those enjoyed by top performing customers
- Discounting becomes a strategic tool to achieve objectives
Shelf Price Optimization Powered by Pricefx Optimization
Overview
Helps By Addressing:
- Inability to set prices capturing willingness to pay of diverse sets of customers and broad ranges of retail products
- Inability to price while accounting for business constraints and substitution phenomena
How It Works:
- Provide prices that account for modelled B2C customer behavior and business constraints while maximizing metrics
After Implementation:
- Retailers control strategy while optimization updates prices
- The picture represents a solution that predict how customers will move from one product to another after price changes
Product Recommendations Powered by Pricefx Optimization
Overview
Helps By Addressing:
- Inability to position the right product mix effectively for optimal customer value
- Reps inability to create optimal offers due to information overload
How It Works:
- Reps are proactive partners providing product mix that satisfies customer needs
- Mutually-beneficial value increase (average order size and customer value)
After Implementation:
- Reps are proactive partners providing product mix that satisfies customer needs
- Mutually-beneficial value increase (average order size and customer value)
Multi-Element Waterfall Optimization Powered by Pricefx Optimization
Overview
Helps By Addressing:
- Consistent and holistic company-wide approach to profitability
- Improved price consistency even when applying mass changes
How It Works:
- Model customer response to changes in waterfall elements
- Jointly adjust all customer-product pricing waterfall elements
- Incorporate business rules into the optimization process, not after
After Implementation:
- Consistent and holistic company-wide approach to profitability
- Improved price consistency even when applying mass changes
List Price Optimization Powered by Pricefx Optimization
Overview
Helps By Addressing:
- Price lists are seamlessly updated to constantly reflect value while satisfying business constraints and objectives
How It Works:
- Model expected customer responses to changes in price before seeking consistent price list updates maximizing desired KPIs
After Implementation:
- Price lists are seamlessly updated to constantly reflect value while satisfying business constraints and objectives