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Category: News

Price f(x)’s Optimized Algorithmic Pricing, Now on SAP’s App Center

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What is Optimized Algorithmic Pricing?

Optimized Algorithmic Pricing (OAP) by Price f(x) is a solution built for SAP customers. It provides unique insight into how pricing impacts business profitability across products, customer segments, sales channels and geographic regions. Beyond the price waterfall, PriceAnalyzer provides real-time insights at scale. Built on the standard Price f(x) platform, Price f(x) OAP offers you complete control over the price setting processes with an easy-to- use and transparent calculation engine that can be tweaked on the fly by the business users.

Optimized Algorithmic Pricing by Price f(x)

How Can OAP Help You?

Today’s complex digitally enabled business world demands scalable Price Optimization capability. With PriceOptimizer from Price f(x), you can customize your tailored algorithm and incorporate your unique machine learning approaches – or leverage their prebuilt Price f(x) Price Optimization tools to run your segmentation, margin distribution guidance, elasticity, and simulations.

Pricing is complex, requiring precise integration with many different systems and data sources in real time. Optimized Algorithmic Pricing comes with a native integration platform that seamlessly connects your pricing processes and information with ease and simplicity. OAP includes prebuilt certified connectors for SAP C/4 HANA, with SAP Sales Cloud and SAP Commerce Cloud enabling you to sync your price list to SAP Cloud for Customer or run real-time price changes to your SAP Commerce solutions.

Handling customers’ orders and quote requests in your B2B Marketplace with SAP Commerce has never been easier, and your Salespeople will get instant pricing suggestions based on predefined logic for that specific product, customer, and selling situation, which can then be used in any CPQ system you choose.

With the power of Price f(x) Optimized Algorithmic Pricing, complete Price Management and Optimization have never been easier, faster or more flexible for SAP customers.

Are you ready to start using Optimized Algorithmic Pricing from Price f(x), head over to the SAP APP Center for more details.

Price f(x) Adds New Marketing Chief after Accomplishing the Most Successful Year in its History

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  • Patrick Moorhead joins as Chief Marketing Officer from big data startup Label Insight to help the company continue its strong growth, following its doubling in size for three consecutive years
  • The appointment follows a hugely successful 2018 for Price f(x) which included the completion of its second financing round with strategic investment from Digital+ Partners and Bain & Company
  • In 2018, Price f(x) was awarded “Cool Vendor of Digital Commerce” by Gartner®, selected as pricing technology provider to Bain & Company’s “Pricing Navigator” offering and certified as an SAP® AppCenter partner

MUNICH / CHICAGO – February 12th, 2019 Price f(x), the global leader in cloud pricing software, has appointed a new Chief Marketing Officer to build on the most successful year in the company’s history. Patrick Moorhead, who has more than 20 years’ experience in marketing and has worked at technology companies like Twitter and Razorfish, joins from big data startup, Label Insight.

The appointment follows the successful completion of Price f(x)’s second financing round, at the end of 2018, led by Digital Plus Partners, a leading European B2B growth technology investor, and Bain & Company, one of the world’s leading management consultancies.

By the end of 2018, Price f(x) was serving 90 global customers, including industry leaders such as Robert Bosch, MediaMarktSaturn, Schneider Electric, Iron Mountain and Owens-Illinois. Jose Redondo, Global Pricing Excellence Leader at Owens-Illinois said, “We’ve decided to switch from a first-generation price optimization provider to Price f(x) in 2018 because of its flexibility, responsiveness and implementation speed”. The company was awarded “Cool Vendor of Digital Commerce” by Gartner, selected as pricing technology provider to Bain & Company’s “Pricing Navigator” offering and certified as an SAP® AppCenter partner.

“We’re excited to welcome Patrick to the Price f(x) leadership team. With his diverse background in social and digital media, advertising, brand strategy, and marketing for SaaS solutions, Patrick will help to solidify Price f(x) as a globally recognized leader in the pricing SaaS industry, and ensure our growth continues under the banner of a brand that reflects our customers’ voices, our company’s values, and our product innovations.” said Marcin Cichon, Price f(x) CEO.

Patrick Moorhead said: “I’m excited to join a company that is growing rapidly, attracting new customers and winning awards. Price f(x) was founded on a vision of providing a cloud-powered middle-office management platform that serves the entire life-cycle of customers’ pricing needs and the team’s success in 2018 is testament to how well they are realizing that vision. I’m looking forward to helping them to achieve even more success.”

Tom Fencl, Price f(x)’s CFO said: “Patrick will be a key part of our team. We expanded massively in 2018, adding close to 30 new customers and growing our global team to more than 200. Patrick joins us at an exciting time when we currently have over 100 open positions in the company worldwide and plan to expand across all functions. We are looking forward to another exciting year of growth.”

Axel Krieger, Founding Partner at Digital+ Partners and Price f(x) supervisory board member, said: “To double in size each year for three consecutive years, in such a highly complex enterprise software segment, as Price f(x) has done, is a tremendous achievement. We are very impressed with Price f(x) because of its past growth, and because of the huge growth opportunity ahead.”

Matus Maar, Co-founder and Managing Partner at Talis Capital and Price f(x) supervisory board member said: “When we invested in 2016 alongside with Credo Ventures, we saw the potential for Price f(x) to become a global solution for industry leaders solving a suite of price management challenges. We’re proud to note a record-breaking year for Price f(x) and the addition of Patrick Moorhead to their excellent team, as the company continues to attract and retain a super high-quality customer base. The team’s excellent customer service, operational expertise and impressive dedication has been a recipe for success. We’re excited by their plans for future expansion and are optimistic for another year of astronomical growth!”

Price f(x) Raises €25 Million in Series-B Funding Round Co-Led by Digital+ Partners and Bain & Company



Price f(x), the global leader in cloud pricing software, has raised €25 million in Series B funding. Leading the round are Digital+ Partners, a leading European B2B technology growth investor, and Bain & Company, one of the world’s top management consulting firms. The Series A investors, Prague-based Credo Ventures and London-based Talis Capital, also participated in the round.

Established in 2011 in Munich, Price f(x) provides a modular SaaS solution for Price Optimization, Management (PO&M) and Configure-Price-Quote (CPQ) for enterprises of any size, based on the latest in native cloud architecture. The company currently serves over 80 global, blue-chip B2B and B2C customers across a variety of industries, including Robert Bosch, SchneiderElectric, Owens-Illinois, Iron Mountain and Sonoco. Price f(x) has also developed a strong partner ecosystem with leading global technology, consulting and integration providers—including Bain & Company and SAP—enabling a best-in-class service offering, which helps customers realize a fast time-to-value on their pricing projects.

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Price f(x) at PPS Amsterdam 2018

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Are you ready to shake up your pricing? Then stop by the Price f(x) booth at the Professional Pricing Society conference on November 28-30, 2018 in beautiful Amsterdam.

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Sales and the shrinking lifespan of a sales opportunity – by Garth Hoff

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Speed….
I’ve heard sales reps for years say things like, “time kills deals;” sometimes just noted as TKD. There is an obsession with being the first into an opportunity, the last to present, and of course the fastest to respond to any proposal.
The short life of sales leads is where we enter into the pricing conversation here on speed.

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