
PricingAI by Pricefx
Welcome to the future of pricing with PricingAI by Pricefx. A full range of AI technologies that includes AI Optimization, our modular approach to customizable optimization, and Pricefx Copilot, an industry-leading LLM for intuitive insights and discovery. All this is designed to make pricing easier for you.
The future of pricing is now. Are you ready?
AI Innovation Recognized: The Pricefx Advantage

The Globee Awards are a prestigious award, requiring a 9.0+ average score or the top score. We are proud to be listed alongside other winners such as Meta. Our next-gen platform further boosts agentic AI, data, and optimization for faster, more confident pricing decisions.
The 2025 Globee Awards for Artificial Intelligence recognize our commitment to superior AI-powered pricing optimization
Pricing Intelligence That Evolves with You



A platform trusted by hundreds of customers worldwide





Pricefx Copilot
Pricefx Copilot is a conversational tool powered by GenAI. It provides a natural language processing and generation interface, allowing you to interact with Pricefx software and receive and activate intelligent pricing insights. With Copilot users can investigate data and discover insights, with AI-suggested next actions automatically generated and only one click away.
Imagine What You Can Do with Copilot
Our initial release will include updates to Customer and Sales Insights Dashboards, enabling business conversations related to data, uncovering trends, and providing actionable recommendations for price setting. Our long-term vision for Copilot includes:





AI Optimization
Our AI Optimization is composable, allowing you to take advantage of both productized and customized pricing science elements. With our scalable cloud workbench, the modular science “bricks” provide configurations, productized into high impact use cases that activate rapidly as Accelerators. And with the ability for users to bring their own science to create unique “bricks”, our AI Optimization offers the best of both worlds – proven standardization to enable rapid activation, with the ability to tailor and execute proprietary capabilities seamlessly.
Rapid Activation with Productized Capabilities
Our productized AI Optimization use cases give you rapid time-to-value. Here's what you can look forward to:




Our Customers Say it Best

How National Instruments Utilized AI Optimization to Increase Their Margin by 7%
National Instruments extended our AI Optimization Use Cases with “Bring Your Own Science” to implement a consistent AI-backed initiative supporting a +6.7% margin increase in 2022.
"Pricefx implementation really tripled the value capture in the marketplace given the real-time nature of the system and its ability to integrate in enterprise systems in crucial workflows" - Mukesh Sampath, Chief Pricing Consultant, National Instruments
PricingAI's Copilot Free for 3 Months
We are excited to offer a three-month free trial of Pricefx Copilot, allowing you to experience its value for yourself.