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PricingAI by Pricefx

Welcome to the future of pricing with PricingAI by Pricefx. A full range of AI technologies that includes AI Optimization, our modular approach to customizable optimization, and Pricefx Copilot, an industry-leading LLM for intuitive insights and discovery. All this is designed to make pricing easier for you.

The future of pricing is now. Are you ready?

I'm Ready!

AI Innovation Recognized: The Pricefx Advantage
2025 Globee Awards Gold Winner - Artificial Intelligence

The Globee Awards are a prestigious award, requiring a 9.0+ average score or the top score. We are proud to be listed alongside other winners such as Meta. Our next-gen platform further boosts agentic AI, data, and optimization for faster, more confident pricing decisions.

The 2025 Globee Awards for Artificial Intelligence recognize our commitment to superior AI-powered pricing optimization

Pricing Intelligence That Evolves with You

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AI-Powered Insights
Activate specific recommendations with intuitive control and ease
GenAI User Experience
Simplify your data exploration with a natural language AI chat interface
Rapid Time-to-Value
Composable optimization ensues rapid time to value without sacrificing specialization for your unique needs
A platform trusted by hundreds of customers worldwide
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Pricefx Copilot

Pricefx Copilot is a conversational tool powered by GenAI. It provides a natural language processing and generation interface, allowing you to interact with Pricefx software and receive and activate intelligent pricing insights. With Copilot users can investigate data and discover insights, with AI-suggested next actions automatically generated and only one click away.

Learn more about Pricefx Copilot

Imagine What You Can Do with Copilot

Our initial release will include updates to Customer and Sales Insights Dashboards, enabling business conversations related to data, uncovering trends, and providing actionable recommendations for price setting. Our long-term vision for Copilot includes:

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Insights
Identify and quantify business insights, converting them into recommendations and actions.
Price Management
Optimize list prices and simulate impacts on business KPIs.
Quoting
Provide customer-specific pricing and product recommendations during deal design.
Negotiation Guidance
Make better pricing decisions for every product on every deal.
AI Optimization

AI Optimization

Our AI Optimization is composable, allowing you to take advantage of both productized and customized pricing science elements.  With our scalable cloud workbench, the modular science “bricks” provide configurations, productized into high impact use cases that activate rapidly as Accelerators. And with the ability for users to bring their own science to create unique “bricks”, our AI Optimization offers the best of both worlds – proven standardization to enable rapid activation, with the ability to tailor and execute proprietary capabilities seamlessly.

Learn more about AI Optimization

Rapid Activation with Productized Capabilities

Our productized AI Optimization use cases give you rapid time-to-value. Here's what you can look forward to:

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Negotiation Guidance
Improve pricing decisions for every product on every deal.
Product Recommendations
Suggest optimal product mixes to maximize customer value.
Price Waterfall Optimization
Simultaneously optimize list prices, discounts, and invoice prices.
List Price Optimization
Enhance market price communication by assessing market dynamics and segmenting customers more effectively.

Our Customers Say it Best

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How National Instruments Utilized AI Optimization to Increase Their Margin by 7%

National Instruments extended our AI Optimization Use Cases with “Bring Your Own Science” to implement a consistent AI-backed initiative supporting a +6.7% margin increase in 2022.

"Pricefx implementation really tripled the value capture in the marketplace given the real-time nature of the system and its ability to integrate in enterprise systems in crucial workflows" -  Mukesh Sampath, Chief Pricing Consultant, National Instruments

PricingAI's Copilot Free for 3 Months

We are excited to offer a three-month free trial of Pricefx Copilot, allowing you to experience its value for yourself.