Complex Formula-Based Pricing: How Does Automation Help?

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The world of process and chemical manufacturing thrives on long-term contracts. But these contracts rely on a complex dance of variables: fluctuating raw material costs, ever-shifting market indexes, and unique customer needs. Traditionally, managing these types of formula-based pricing agreements has been a manual, error-prone process, leaving profitability constantly hanging in the balance.

Chemical companies that aspire to unleash their full revenue potential need more than just a vague awareness of the need for cutting-edge pricing software. They need robust, data-driven and value-based pricing solutions that suit their specific needs. That's where Pricefx comes in. We have been partnering with  chemical industrygiants for over ten years, helping them transform their pricing processes into automated, real-time, and customer-centric ones. Our aim – to help businesses fine-tune their pricing strategies, empower their organizations to boost profitability, and pave the way for future success.

This is where automation steps in, transforming the way chemical companies navigate complex pricing.

Let's explore the challenges of formula-based pricing and how automation empowers businesses to secure long-term success.

The Pitfalls of Manual Formula-Based Pricing: A Recipe for Frustration and Lost Profits

While formula-based pricing offers a structured approach to long-term contracts in the chemical industry, managing it manually can quickly become a recipe for frustration and lost profits. Here is a deeper dive into the specific challenges that plague this outdated approach:

The Error Abyss

Spreadsheets are the workhorses of many businesses, but when it comes to complex formula-based pricing, they can be a major liability. Their static nature makes them susceptible to errors, especially when dealing with intricate formulas that involve numerous variables. A single misplaced decimal point, a forgotten cell reference, or a typo in a data entry can have a significant ripple effect, throwing off your calculations and impacting your bottom line. Imagine accidentally applying a cost increase meant for one product to your entire portfolio – the consequences for profitability could be devastating.

The Time-Sucking Swamp

Manually updating hundreds, or even thousands, of contracts with new pricing information is a monumental task. Each contract likely has its own unique formula, drawing on a variety of cost factors and market data points. Gathering this information, performing the calculations, and ensuring accuracy across all agreements is a tedious and time-consuming process. This valuable time could be far better spent on strategic initiatives, such as developing new product offerings, forging stronger customer relationships, or exploring market opportunities. The longer it takes to update prices, the greater the risk of falling behind the curve and missing out on potential revenue streams.

The Cash Flow Conundrum

Manual calculations and updates inevitably lead to delays in sending invoices to customers. This can have a significant impact on your cash flow, hindering your ability to reinvest in the business and potentially straining customer relationships. Imagine waiting weeks past the due date to send an invoice because your team is bogged down with manual pricing calculations – it doesn't exactly project an image of efficiency or professionalism. Delayed invoicing can also lead to confusion and disputes with customers, further complicating matters.

The Missed Market Opportunity Maze

By the time you have manually calculated and updated all your contract prices, market conditions may have already shifted dramatically. Raw material costs can fluctuate rapidly, and market indexes are constantly in flux. If your pricing is not responsive to these changes, you risk leaving money on the table or worse, losing your competitive edge. Imagine a scenario where a key raw material experiences a sudden price increase. By the time you've manually adjusted all your contracts to reflect this change, your competitors may have already done so, offering their customers more attractive pricing, and potentially stealing market share.

Automation to the Rescue: How Chemical & Process Industry Companies Can Reclaim Control

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By embracing automation, chemical companies can transform their formula-based pricing from a source of frustration to a strategic advantage. Here's how:

The magic lies in creating a streamlined workflow. Automation empowers you to establish flexible contract pricing templates. These customizable blueprints can cater to the diverse needs of your customer base. Imagine pre-defining variables and parameters within the templates, allowing for easy adaptation to different contract terms, customer preferences, and unique pricing formulas. No more starting from scratch for each agreement – these templates become the foundation for efficient and consistent pricing across your entire portfolio.

But the benefits don't stop there. Automation eliminates the manual calculations that once plagued the process. Gone are the days of spreadsheet errors and hours spent verifying data. Automated pricing software takes the wheel, performing complex calculations based on pre-defined formulas. This not only ensures accuracy but also frees up your team's valuable time. Imagine the possibilities – your pricing team can now focus on strategic initiatives, like analyzing market trends and developing innovative pricing strategies, instead of being bogged down by rote calculations.

Seamless integration with third-party data sources is another key advantage of automation. Market indices, cost-to-serve systems, and other external data sources can be seamlessly connected to your pricing software. This eliminates the need for manual data entry, a notorious source of errors and delays. Real-time data feeds ensure your pricing calculations are always based on the most up-to-date information, allowing you to react swiftly to market fluctuations and capture the true value you deliver to your customers.

Perhaps the most transformative aspect of automation lies in its ability to empower data-driven decision making. Automated solutions provide a centralized hub for all your critical pricing data. Imagine having instant access to historical trends, customer-specific pricing details, and real-time market conditions – all at your fingertips. This comprehensive data empowers you to make informed pricing decisions for every contract, ensuring optimal profitability throughout your entire portfolio.

The Bottom Line: A Transformed Future for Chemical & Process Industry Pricing

By embracing automation for complex formula-based pricing, chemical companies can unlock a range of benefits that propel them towards long-term success. Here's a deeper dive into how automation transforms the pricing landscape:

Boosted Profitability

·      Eliminating Calculation Errors: Manual spreadsheets are susceptible to typos, misplaced decimals, and formula mistakes. Automation eliminates these human errors, ensuring accurate and consistent calculations across all contracts. This translates directly to increased profitability, as you capture the full value you deliver to each customer.

·      Timely Price Adjustments: Automated pricing software can be configured to trigger price adjustments based on pre-defined parameters, such as changes in market indices or raw material costs. This ensures your pricing remains responsive to the ever-fluctuating market, allowing you to capitalize on favorable conditions and minimize losses due to unforeseen cost increases.

Enhanced Efficiency

·      Freed-Up Team Resources: Imagine your pricing team no longer buried in tedious calculations and data entry. Automation handles these time-consuming tasks, freeing up your team's valuable time and expertise. This allows them to focus on higher-level strategic initiatives, such as analyzing market trends, developing innovative pricing models, and fostering stronger customer relationships.

·      Streamlined Workflow: Automation facilitates the creation of flexible contract pricing templates that can be easily customized to accommodate diverse customer needs. This eliminates the need to start from scratch for each agreement, streamlining the creation and management of contract pricing.

Strengthened Customer Relationships

·      Accurate and Timely Invoicing: Manual calculations and updates can lead to delays in sending invoices, potentially straining customer relationships. Automation ensures timely and accurate invoices, fostering trust and transparency with your clients.

·      Improved Communication and Collaboration: With real-time data readily available, you can proactively communicate price adjustments to customers based on market fluctuations. This open communication demonstrates your commitment to fair pricing and strengthens your long-term partnerships.

Maintaining a Competitive Edge

·      Rapid Response to Market Shifts: Automation empowers you to react quickly to market changes. Real-time data feeds ensure your pricing remains competitive, allowing you to capitalize on new opportunities and minimize the impact of potential disruptions.

·      Data-Driven Decision Making: Automated solutions provide a centralized hub for critical pricing data. This allows you to analyze historical trends, customer-specific pricing details, and real-time market conditions. Equipped with these insights, you can make informed pricing decisions that optimize profitability and maintain a competitive advantage in the market.

Automation for complex formula-based pricing isn't just about efficiency; it is a strategic investment in the future of your chemical or process industry business.

By embracing this transformation, you unlock a powerful combination of increased profitability, enhanced efficiency, stronger customer relationships, and a sustainable competitive edge that propels your company towards long-term success.

But you’re going to need the right tools to get the job done. To learn more about how Pricefx’s automated pricing software can streamline formula pricing for your chemical or process industry organization, check out my recent article:

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In the meantime, happy pricing!

 Garth Hoff

Director, Industry Strategy , Pricefx

Garth Hoff is a 15-year veteran of the pricing industry. He has real-world practitioner experience as a Director of Pricing Strategy, and also pricing software and services leadership experience leading solutions, strategy, sales, product management, and marketing teams. His experience encompasses products, services, B2B, B2C, and e-commerce functions at Ascend Performance Materials, IHS Markit, PROS Revenue Management, Orbitz.com, United Airlines, and General Motors – Delphi Automotive Systems. In his current role at Pricefx, Garth focuses on providing companies with a future vision of what is possible with pricing software while also helping them to make the best possible decision when investing in software.