Pricefx Brand Manual
Pricefx is a global leader in cloud native SaaS software for price management and pricing optimization.
On this page we provide a complete public catalog of our approved brand assets, brand guidelines and approved usage conditions.
For special marks and usage terms, please contact marketing@pricefx.com
1.1 The Corporate Logo Signage
Our logo is our asset and the primary visual element that identifies us. The signature is a combination of the symbol itself and our company name – they have a fixed relationship that should never be changed in any way. That’s why we are protective of it and ask you to follow the rules when you use it.
The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Logo Title
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of italic letters.
Logo Symbol
Logo Symbol is a powerful image of pricing business, associated to the mathematical function.
LOGO DARK VERSION
LOGO LIGHT VERSION
1) The Logo dark version will be used when the background color is light colored.
2) The Logo light version will be used when the background color is dark colored.
Recommended formats are: .pdf | .ai | .png | .tiff
Attention: Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency. Please consult with Pricefx Trademark Licensing if you have any questions or need further help.
Clear Space
The clear space around the logotype allows it to stand out from surrounding elements. Clear space is proportional to the height of the logotype. Whenever possible, allow more clear space around the logotype than the minimum specified.
Application on a Background
Other ways to use the logo on backgrounds
Minimum Logo Sizes
Incorrect logo usage
1.2 Corporate Fonts
The Corporate Fonts
The Font
The typography for Pricefx accepts two fonts. The primary font is Neo Sans, the secondary font is Open Sans. Both fonts are modern and simple, because in simplicity we trust.
Typography and Text Hierarchy
Typographic hierarchy is another form of visual hierarchy.
The most important words are displayed with the biggest impact. With this users can scan text for key information. Typographic hierarchy creates contrast between elements. There is a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Pricefx layouts.
1.3 Color System
Corporate Color Palette
Explanation: The Pricefx company has two official colors: black and blue. These colors have become a recognizable identifier for the company.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
Secondary Color palette
Explanation: The Secondary colors are complementary to our official colors, but are not recognizable identifiers for our company. Secondary colors should be used sparingly.
Usage: Use them to accent and support the primary color palette.
Combine colors into a gradient
Explanation: You may also combine our corporate color palette into a gradient. Please check the guidelines below.
Application on a gradient
1.4 Logo Placement
Correct Logo Placement
Explanation: To place the Pricefx logo in the correct way please use one of the approved styles that are shown on the left. To place the Pricefx logo in other ways is not allowed.
Correct Logo Placement
Explanation: To place the Pricefx logo in the correct way please use one of the approved styles that are shown on the left. Placing the Pricefx logo in other ways is not allowed.
1.5 Images and blending modes
Corporate Image
Explanation: Corporate Images are responsible for delivering the values of Pricefx to our current and potential customers. It is a composite psychological impression that continually changes with the company’s circumstances, media coverage, performance, pronouncements, etc. Pricefx uses various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner.
Blending Modes for Images
Explanation: Image effects and blending modes raise the cohesion and the recognizability of a brand. They can also divide content and other graphical elements that are used in layouts. In the same way they support statement of the used images and raise application possibilities.
