Pricefx Brand Assets on-line
Today, Pricefx has grown into an global company with multiple brands. Our solutions are tailored-made for companies all over the world in various industries. And each solution has its strong logo.
Meet all of them in this brand book.
2.1 The Corporate Logo Signage
Our logo is our asset and the primary visual element that identifies us. Plan, Price, Profit are our packages prepared to optimize our clients’ Pricefx experience. Each of them has its own logo.
Explanation:
The Plan, Price and Profit logos are simple and legible. Each consists of two elements: a graphic symbol and a title. They can be used in two versions: light and dark.
The typeface is Neo Sans and has also been chosen to compliment and balance perfectly with the logo symbol. The corporate logo is presented through the use of color as well as shape and form. It is a fresh and appealing blend of colors chosen for their strong combination – modern – classic – timeless. The Colors have been selected according to international standards as shown below and are easily implemented.
The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Logo Title
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of italic letters.
Logo Symbol
Logo Symbol is a powerful image leading to a successful outcome.
LOGO DARK VERSION
LOGO LIGHT VERSION
1) The Logo dark version will be used when the background color is light colored.
2) The Logo light version will be used when the background color is dark colored.
Recommended formats are: .pdf | .ai | .png | .tiff
Attention: Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
Please consult with Pricefx Trademark Licensing if you have any questions or need further help.
Attention: A similar situation applies to logotypes
Clear Space
The clear space around the logotype allows it to stand out from surrounding elements. Clear space is proportional to the height of the logotype. Whenever possible, allow more clear space around the logotype than the minimum specified.
Application on a Background
Minimum Logo Sizes
Incorrect logo usage
2.2 Corporate Color Palette
Corporate Color Palette
Explanation: The Plan, Price, Profit packages have four official colors. These colors have become a recognizable identifier for the brands.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
