Pricefx Brand Assets on-line
Today, Pricefx has grown into an global company with multiple brands. Our solutions are tailored-made for companies all over the world in various industries. And each solution has its strong logo.
Meet all of them in this brand book.
plasma
5.1 The Corporate Logo Signage
Our logo is our asset and the primary visual element that identifies us. Pricefx Plasma is our latest solution, powered by global management consulting from Bain & Company. It provides industry-level benchmarking to B2B enterprise companies that need to develop strategic insights on their pricing processes and performance compared to similar companies.
The Full Logotype
The Plasma Logo consists of two elements: a symbol and a title. The typeface is NeoSans and has also been chosen to compliment and balance perfectly with the logo symbol as well as with the company communication. The corporate logo is presented through the use of color as well as shape and form. It is a fresh and appealing blend of colors chosen for their strong combination – modern – classic – timeless.
The general Logo
The main logo is the dark logo used on white or colored backround. For darker backrounds you will find an alternative below.
Logo Title
Carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of italic letters.
Logo Symbol
Logo Symbol is a powerful image leading to a successful outcome.
LOGO DARK VERSION
LOGO LIGHT VERSION
1) The Logo dark version will be used when the background color is light colored.
2) The Logo light version will be used when the background color is dark colored.
Recommended formats are: .pdf | .ai | .png | .tiff
Attention: Use of any stylized, animated, hand drawn or other versions of an unofficial logo is not permitted. This undermines the logo system and brand consistency.
Please consult with Pricefx Trademark Licensing if you have any questions or need further help.
Attention: A similar situation applies to logotypes
Clear Space
The clear space around the logotype allows it to stand out from surrounding elements. Clear space is proportional to the height of the logotype. Whenever possible, allow more clear space around the logotype than the minimum specified.
Application on a Background
Minimum Logo Sizes
Incorrect logo usage
Corporate Color Palette
Explanation: The Plasma events have two official colors. These colors have become a recognizable identifier for the brand.
Usage: Use them as the dominant color palette for all internal and external visual presentations of the company.
