
ENTERPRISE PRICING INTELLIGENCE PLATFORM
Your path to margin growth
Pricefx helps businesses make faster, more profitable pricing decisions. With an AI-first platform to manage pricing at scale, teams can respond faster to market changes, protect margin, and turn pricing into a competitive advantage.
AI-first pricing: your fastest lever for margin and growth
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WHAT IT IS
One system for pricing decisions
Most companies manage pricing with disconnected systems, spreadsheets, and small teams. The Pricefx Enterprise Pricing Intelligence Platform gives complex businesses a single place to plan, optimize, and apply pricing consistently across products, customers, channels, and deals.
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Pricing intelligence wherever decisions happen
The Pricefx Platform makes pricing intelligence available where teams work and decisions get made. Pricing teams work in Pricefx, while sales teams get guidance directly in Salesforce, SAP, or the CRM they already use. Teams can also interact through our CoPilot or AI assistants, including tools like Claude, ChatGPT, or other approved LLM providers.
Pricing insight stays close to the decisions that shape margin, and commercial teams work the way they prefer.
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Agents that surface risks and opportunities early
Pricefx Agents continuously monitor pricing, transaction, and product data for the signals that matter. They surface margin leakage, discount risk, and missed pricing opportunities, then recommend the next action for pricing and sales teams.
Teams can act earlier, with clearer priorities and more confidence in their decisions.
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The work of pricing, connected
Pricefx brings the core work of pricing into one place. Teams can set prices, build and price quotes, manage customer agreements, run promotions and rebates, and manage pricing across channels. Instead of running disconnected processes across separate tools, teams work from a platform designed as the single source of truth and execution for pricing.
Pricing stays connected from strategy through execution.
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AI that optimizes every pricing decision
Pricefx AI Optimization helps teams optimize prices and deals using AI built for real commercial decisions. It evaluates opportunities when triggered and recommends pricing actions that improve margin, growth, and win rates, so every price and deal decision is informed by the latest model output. Businesses can start quickly with proven optimization use cases or bring their own models and business rules.
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A shared foundation for pricing execution
The Pricefx Platform brings pricing strategy, governance, and AI together in one system. The Platform’s optimization engine evaluates tradeoffs, balances business goals and constraints, and improves decisions using explainable pricing science. A unified management layer keeps governance, approvals, and lifecycle management aligned across the platform. In 2027, the strategic pricing framework will enable you to turn pricing strategy into executable rules that apply consistently across the business.
Pricing stays consistent no matter where decisions are made.
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Built to connect with the stack you already run
The Pricefx Platform runs on an API-first architecture, making it easy to connect to the systems and data your business already relies on. Teams can integrate ERP, CRM, and CPQ, without disrupting existing workflows. The Platform enables you to connect to data warehouses, market or competitive data, and any other external data you need to make better pricing decisions. Businesses can use Pricefx’s native CoPilot or connect approved AI assistants and LLMs through the platform.
Pricefx fits the enterprise environment you already have without forcing replacement.
OUTCOMES
What changes when pricing runs on one platform
Point tools and spreadsheets each handle a slice of pricing. A connected, AI-first platform changes how the whole business prices, from strategy through to where deals happen.
Spot opportunities earlier
Let Agents continuously surface margin risks and growth opportunities, helping teams take action before it affects financial performance.
Make smarter decisions
Bring AI-generated pricing intelligence and recommendations into the moments where pricing and sales decisions happen.
Scale pricing execution
Turn pricing strategy into consistent action across diverse regions, channels, products, and customers – without the complexity of slow or disjointed tools.
WHY PRICEFX
What makes the Pricefx Platform different
Point tools, spreadsheets, and ERP modules each solve part of the pricing problem. Pricefx gives enterprises one platform to make decisions that can be explained, governed, and applied across the business.
Select an option below:
- AI foundation
- Enterprise-grade
- Time-to-value
- Open-by-design
- Governed AI
Built for enterprise complexity
The Pricefx Platform is designed for global businesses with complex pricing requirements across products, customers, channels, regions, and business units. It scales with the complexity of the enterprise, without forcing teams into disconnected tools or processes.
Start quickly, expand over time
With the Pricefx Platform, customers can start with a specific pricing challenge, prove value, and expand capabilities as results grow. Because every capability runs on the same platform, businesses can grow from one use case to enterprise-wide pricing without starting over.
Works with your stack, not against it
Any ERP. Any CRM. Any data source. Any LLM. Pricefx fits the systems teams already use, so the right price shows up where quotes, negotiations, approvals, and commercial decisions happen. New tools, such as enterprise-approved AI assistants, can be integrated quickly.
AI built on years of pricing expertise
Most software vendors are adding AI to existing products. Pricefx spent years building the optimization, governance, and execution foundation that enterprise pricing requires. Agents and AI recommendations operate inside that foundation, allowing teams to move from insight to action without sacrificing control.
The speed of AI, the control of governed pricing
The Pricefx Platform combines generative AI with a deterministic pricing decision layer. Pricing strategy becomes the guardrails that govern every recommendation. Stakeholders see why a recommendation was made. Pricing stays explainable and auditable as AI becomes part of the decision process.
REPORT
Pricefx named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization Software
Recognized for standout price list management, a highly extensible cloud platform, and innovative AI features.
CAPABILITIES
Everything pricing runs on
AI use case 1
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What it finds
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What it suggests
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Why it suggests it
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
AI use case 2
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What it finds
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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What it suggests
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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Why it suggests it
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
AI use case 3
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What it finds
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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What it suggests
Grailed pitchfork quinoa, yuccie fingerstache big mood activated charcoal sustainable. You probably have heard of them forage lo-fi stumptown drinking vinegar.
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Why it suggests it
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USER REVIEWS
CUSTOMER PROOF
Has this worked for companies like mine?
Congrats! You've just become a magician. This is the do-it-all module where you can let your creativity run wild.
“Configure Pricefx to your heart's content! With the help of a third-party developer (or in-house if you prefer), you can bring your organization's highly complex pricing dream to life and stand up a bespoke solution relatively quickly.”
- Vince H., Director, Strategic Pricing
“Pricefx offers a truly flexible and scalable cloud-based pricing solution that helps us manage all aspects of price optimization and execution. The platform is intuitive, modular, and fast to deploy compared to traditional pricing systems. The integration capabilities with ERP and CRM systems (like SAP and Salesforce) are seamless, and the UI is clean and user-friendly.”
- Davide C., Head of Sales
“Pricefx has significantly streamlined our pricing processes and boosted our profitability. I appreciate the comprehensive suite of tools that cover the entire pricing lifecycle, the AI-powered insights that help maximize margins, and the cloud-native platform that ensures quick implementation and easy scaling”
- Ahmed Z., Business Analyst
“I appreciate Pricefx's AI capabilities, which allow for analysis on vast historical data and customer behavior to provide optimized solutions.”
- Ankit J., Senior Software Engineer
“We love the configurability of the Pricefx product. We have some unique features to our business model that just couldn't be accounted for in most off the shelf pricing tools. Pricefx has allowed us to implement industry best practices, while still meeting the needs of our business.”
- Bryan P., Director of Pricing
“What I like most about Pricefx is that it covers the full pricing journey, from price strategy to execution in SAP. It helps to detect price leakage and profit opportunities. It is fully cloud-based and has scalable architecture.”
- Suyash A., Engineer
Frequently asked questions
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Why not build this ourselves or rely on ERP pricing?
Many companies start by building pricing tools internally, but those tools often become difficult to scale and maintain over time. As the business evolves, pricing logic requires constant updates and ongoing maintenance. ERP systems can store and execute prices, but they were not designed to optimize pricing decisions across products, customers, agreements, channels, and deals. Pricefx provides enterprise pricing software that brings pricing strategy, optimization, governance, AI, and execution together in one platform.
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How is Pricefx pricing software different from spreadsheets or single-point pricing tools?
Spreadsheets are hard to govern, difficult to scale, and too slow to support pricing across the business. Single-point tools only solve one part of the problem, which leaves teams switching between disconnected systems for pricing, quoting, agreements, rebates, and more. Pricefx provides end-to-end pricing management, so teams can move from strategy to execution without switching between disconnected tools.
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How does the Pricefx Platform help teams respond to market changes?
Pricefx helps businesses respond faster to changing costs, customer behavior, market conditions, and competitive pricing pressure. Agents surface pricing risks and opportunities early, while AI Optimization helps teams evaluate actions that improve margin, growth, and commercial performance.
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Is Pricefx a CPQ?
No. A CPQ generates quotes, while Pricefx decides what the right price should be and governs how it moves through the business. Pricefx Quoting delivers that pricing guidance into your existing CPQ, so the two work well together.
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Will it work with our SAP, Salesforce, and ERP environment?
Yes. Pricefx is built to run inside the systems you already use, with certified integrations across ERP, CRM, and CPQ, including SAP and Salesforce. Approved prices flow back into the tools where deals get executed.
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How is Pricefx AI different from ChatGPT or a general-purpose LLM?
General-purpose AI can help summarize information, but it is not built to make pricing decisions inside your business rules. Pricefx combines AI with pricing strategy, business rules, governance, and optimization built specifically for pricing. The result is recommendations that teams can explain, audit, and apply with confidence.
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Can we use our own AI models or LLMs?
Yes. Businesses can use Pricefx CoPilot or connect approved AI assistants and LLM providers. The platform separates AI reasoning from pricing execution, so organizations can adopt AI while maintaining governance, auditability, and control over pricing decisions.
Pricing AI that shows its work
AI that finds the right price
Pricefx AI Optimization helps businesses find the right price across customers, products, and markets. Teams can start fast with proven optimization use cases built by pricing science and industry experts, and refined through hundreds of cross-industry customer deployments. Organizations can also bring their own pricing models and business rules. Each recommendation balances business goals, market conditions, and operational constraints while showing exactly how it was made. This is pricing science no spreadsheet or general-purpose AI can match.
Explore AI Optimization
AI that surfaces the next best action
Pricefx Agents continuously monitor pricing decisions, transactions, and workflows to identify the risks and opportunities that matter most. A catalogue of more than 125 specialized agents detect margin leakage, discount creep, approval bottlenecks, and other issues, then recommend prioritized actions inside Pricefx, SAP, Salesforce, and ServiceNow. Built on multi-agent science acquired in 2020, Agents help teams act faster, focus on what matters most, and stay in control when the market changes fast.
Explore Pricefx Agents
AI that fits your stack
Pricefx AI works with the technology your business already trusts. Teams can use Pricefx Copilot or bring their own enterprise LLMs to interact with the platform, incorporate their own pricing science into optimization models, and deploy custom agents tailored to their business needs. That means AI fits your architecture, governance requirements, and operating model with more flexibility, less lock-in, and a faster path to business value.
Explore Pricefx AI
PRICEFX AI TOOLKIT
AI that builds the Platform
The Pricefx AI Toolkit helps teams build and configure the platform faster. It uses business objectives, pricing strategy, and market context to help translate pricing requirements into working platform configuration, dramatically shortening the path from business need to value. That means moving from quarters to weeks, and from talking about pricing to putting it to work to protect margin, improve pricing decisions, and drive business results.
Explore Pricefx AI
AI that finds the right price
Pricefx AI Optimization helps businesses find the right price across customers, products, and markets. Teams can start fast with proven optimization use cases built by pricing science and industry experts, and refined through hundreds of cross-industry customer deployments. Organizations can also bring their own pricing models and business rules. Each recommendation balances business goals, market conditions, and operational constraints while showing exactly how it was made. This is pricing science no spreadsheet or general-purpose AI can match.
Explore AI Optimization
AI that surfaces the next best action
Pricefx Agents continuously monitor pricing decisions, transactions, and workflows to identify the risks and opportunities that matter most. A catalogue of more than 125 specialized agents detect margin leakage, discount creep, approval bottlenecks, and other issues, then recommend prioritized actions inside Pricefx, SAP, Salesforce, and ServiceNow. Built on multi-agent science acquired in 2020, Agents help teams act faster, focus on what matters most, and stay in control when the market changes fast.
Explore Pricefx Agents
AI that fits your stack
Pricefx AI works with the technology your business already trusts. Teams can use Pricefx Copilot or bring their own enterprise LLMs to interact with the platform, incorporate their own pricing science into optimization models, and deploy custom agents tailored to their business needs. That means AI fits your architecture, governance requirements, and operating model with more flexibility, less lock-in, and a faster path to business value.
Explore Pricefx AI
PRICEFX AI TOOLKIT
AI that builds the Platform
The Pricefx AI Toolkit helps teams build and configure the platform faster. It uses business objectives, pricing strategy, and market context to help translate pricing requirements into working platform configuration, dramatically shortening the path from business need to value. That means moving from quarters to weeks, and from talking about pricing to putting it to work to protect margin, improve pricing decisions, and drive business results.
Explore Pricefx AI
RECOGNITION
Independent validation from the industry's most trusted voices
Pricefx earned recognition from Gartner, IDC, and G2, three of the most influential analyst and customer evaluations in enterprise software.
Gartner MQ Leader
Pricefx named a Leader in the 2026 Gartner Magic Quadrant for B2B Pricing and Rebates Optimization Software
Read the report
IDC MarketScape Leader
Pricefx named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment
Read the report
G2 Enterprise Pricing Category Leader
G2 Summer 2026 Category Leader for Enterprise Pricing — with badges across pricing, CPQ, and revenue management categories.
Read the user reviews
INTEGRATIONS
Connect pricing to your technology stack
Pricefx works with the systems, data, AI, and workflows that power your business. From ERP and CRM platforms to cloud data warehouses, market intelligence sources, and enterprise AI environments, Pricefx fits naturally into your architecture.
- Any ERP or CRM
- Market data feeds
- Enterprise LLMs
- Cloud data warehouses
KEY FEATURES
Does this cover what I need?
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
KEY FEATURES
Does this cover what I need?
Vape typewriter umami DIY, iceland ascot 90's drinking vinegar tacos shabby chic. Blue bottle farm-to-table palo santo literally.
-
Centralized Price Repository
Eliminate version control issues and ensure one source of truth
-
Centralized Price Repository
Eliminate version control issues and ensure one source of truth
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
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Centralized Price Repository
Eliminate version control issues and ensure one source of truth
AI
How is this smarter than what I do today?
The Magic Module
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The Magic Module
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The Magic Module
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Select an option below:
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AI
How is this smarter than what I do today?
What it finds
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See the platform in action
See how the Pricefx Enterprise Pricing Intelligence Platform fits your stack and your pricing in a walkthrough built around your business.
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