SERVICENOW PARTNERSHIP
Win more deals inside ServiceNow

Trusted by Pricefx customers
CUSTOMER STORY
How Bosch cut quote cycle time by 70%
[Name], [Role] at Bosch, on replacing spreadsheets and giving sales the speed customers expect.
Key takeaways
PPG's pricing team was managing thousands of SKUs across regions in disconnected spreadsheets, with quote turnaround taking days.
The sales team was losing deals to faster competitors, even when PPG's pricing was more accurate.
With Pricefx, PPG centralised pricing logic and automated approval workflows, replacing the spreadsheet-and-overrides cycle.
Quote cycle time dropped 70%, from days to hours, with full margin visibility for finance.
What joint customers gain
Frontline deals run ahead of your pricing strategy
Enterprise pricing strategy lives in one place. The deals that test it happen somewhere else, at speed and under pressure. Without guidance in the workflow, negotiations drift, discounts creep, and every team improvises its own version of the rules. Margin leaks one exception at a time.
One partnership, pricing intelligence across every ServiceNow workflow
- Deal Optimization App
- ServiceNow AI Platform
- ServiceNow Store
Available now on the ServiceNow Store
Pricefx Agents and Deal Optimization is available through the ServiceNow Store and built as a ServiceNow Build Partner. Sales organizations can add pricing intelligence to their ServiceNow workflows and connect frontline selling to enterprise pricing strategy.
Pricing agents that act inside ServiceNow
Pricefx Agents and Deal Optimization studies your pricing history and deal performance to guide each negotiation. It surfaces floor, target, and stretch prices, flags margin risk, and recommends the next-best action without pulling sellers out of the ServiceNow workflow.
Pricing intelligence for the ServiceNow AI Platform
Pricefx connects pricing intelligence to the ServiceNow AI Platform, the control layer where your sales workflows and AI agents run. Deterministic, governed pricing decisions reach sellers at the moment they negotiate, so AI-guided selling stays grounded in your pricing strategy.
From opportunity to approved quote in minutes
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Opportunity opens in Salesforce
The rep opens an opportunity. Pricefx pulls customer, product, and historical context automatically into the deal.
2
Pricing guidance appears instantly
Floor price, target price, and stretch price show up in the quote line editor with negotiation cues and product recommendations built in.
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Discount limits enforced automatically
Guardrails apply your pricing strategy in real time, so reps stay within policy without waiting for a pricing team call.
4
Approvals fire only when needed
Deals within policy auto-approve. Out-of-policy deals route to the right approver instantly, cutting days of back-and-forth to minutes.
5
Outcomes feed back into the model
Win rates, margin outcomes, and deal patterns feed back into negotiation guidance and optimization, so every deal makes the next one smarter.
From live deal to guided decision in the ServiceNow workflow
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3
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A deal enters the ServiceNow workflow
Pricefx reads the customer, product, and deal history behind the negotiation, with no manual lookup required.
Pricing intelligence for every revenue role
CROs and revenue leaders
A more predictable, more profitable pipeline, with pricing discipline running inside your ServiceNow workflows.
Account executives
Negotiation guidance and win-rate insight at the moment of the deal, without leaving the flow of work.
Sales operations
Pricing rules, guardrails, and governance that hold across the team without slowing the workflow.
Pricing teams
Pricing strategy that reaches every negotiation, governed and visible from setting to sale.
The story
“Bosch's pricing team was managing thousands ofSKUsacross regions in disconnected spreadsheets, withquoteturnaround taking days.”
“The sales team was losing deals to faster competitors,evenwhen Bosch's pricing was more accurate.”
“With Pricefx, Bosch centralised pricing logicandautomated approval workflows, replacing thespreadsheet-and-overrides cycle.”
“Quote cycle time dropped 70%, from days to hours,withfull margin visibility for finance.”
The story
Validated by Salesforce
Available on the ServiceNow Store
Pricefx Agents and Deal Optimization is available now through the ServiceNow Store, ready to add to your ServiceNow sales workflows.
ServiceNow Build Partner
As a ServiceNow Build Partner, Pricefx develops and distributes applications on the ServiceNow AI Platform, with integrations built to extend the platform.
More on Pricefx and ServiceNow
ANALYST REPORT
The 2026 Gartner Magic Quadrant for B2B pricing and rebates optimization
See how Gartner positions vendors across the pricing and rebate optimization market. Complimentary Pricefx reprint.
NEWS
Pricefx Agents and Deal Optimization on the ServiceNow Store
Learn how Pricefx and ServiceNow combine pricing intelligence, sales workflows, negotiation guidance, win-rate insights, product recommendations and AI agents to optimize quoting.
Resources for Salesforce users
See the Deal Optimization App in 20 minutes
Watch how Pricefx surfaces win-rate insights and margin guidance inside a live Salesforce opportunity.
The sales leader’s guide to pricing in Salesforce
Everything your team needs to quote faster, discount less, and close better deals inside Salesforce.
[Customer name] placeholder pending permission
One-sentence outcome for a joint Salesforce and Pricefx customer. Populate once customer permission is confirmed.
The 2026 Gartner Magic Quadrant for B2B pricing
See how Gartner positions vendors across the pricing and rebate optimization market. Complimentary Pricefx reprint.
Frequently asked questions
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How does Pricefx integrate with ServiceNow?
Pricefx delivers pricing intelligence into ServiceNow sales workflows through Pricefx Agents and Deal Optimization, available on the ServiceNow Store. Built as a ServiceNow Build Partner, it brings negotiation guidance, win-rate insight, and next-best actions into the ServiceNow AI Platform, so sellers act on pricing strategy inside the workflow.
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Is Pricefx a CPQ?
No. A CPQ assembles and outputs a quote. Pricefx decides what the right price should be and governs how it moves through the business. Pricefx delivers pricing guidance and guardrails into your ServiceNow workflow, so sellers see the right price without replacing the tools they use to quote. The two work together.
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What is the ServiceNow AI Platform integration?
Pricefx connects to the ServiceNow AI Platform, bringing deterministic, governed pricing decisions into AI-powered sales agents and workflows. Sellers receive floor, target, and stretch prices, win-rate insight, and next-best actions at the moment they negotiate.
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What results do joint customers see?
Customers can accelerate quote turnaround, strengthen pricing governance, and improve commercial agility. Pricefx customers see an average 8.4% margin improvement, with up to 10% possible through AI-powered pricing optimization, and 80 to 90% faster quote turnaround.
See pricing agents work inside your ServiceNow
Bring a live deal and we will show you the guidance, guardrails, and next-best actions your sellers would see in the workflow.