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    PLATFORM

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    Enterprise Pricing Intelligence Platform See how the complete pricing platform works together
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    Integrations Connect pricing to your ERP, CRM, and quoting stack

    AI

    AI
    Pricefx AI How we build safe, enterprise-ready pricing AI
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    AI Optimization Optimize every list price and deal with AI recommendations
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    Agents Spot margin risks and opportunities hidden in your commercial data

    CAPABILITIES

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    Price management Plan, set, and adjust every price with confidence
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    Quoting Build accurate, on-strategy quotes in minutes
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    Agreements Manage complex customer agreements in one place
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    Promotions Plan and measure promotions that protect margin
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    Rebates Manage rebate accrual, tracking, and payout
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    Channel Management Align pricing and incentives across every channel
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    EVENT

    Pricefx Accelerate 2026

    Two days of innovative keynotes, live demos, hands-on labs, and real customers talking about pricing, AI, and how to grow margins in turbulent times.

    Register now

    BY ROLE

    "I lead..."

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    Pricing Bring structure and speed to every pricing decision
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    Sales Quote faster and protect margin on every deal

    BY INDUSTRY

    "I work in..."

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    Manufacturing Price complex products across large catalogs
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    Distribution Manage margin across thousands of SKUs and accounts
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    Chemical Respond to volatile costs without eroding margin

    BY OUTCOME

    "I need to..."

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    Protect & expand margins Stop margin leak and grow profit on every sale
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    Win more deals Close faster with pricing your sales team trusts
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    Eliminate pricing inefficiencies Replace manual, spreadsheet-bound pricing work
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    Respond fast when markets move Reprice quickly when costs or demand shift

    LEARN

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    Resources Everything you need to price with confidence. Explore guides, white papers, articles, kits, and more.

    DISCOVER

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    Partner ecosystem Real results from manufacturers and distributors
    SAP
    SAP Extend agile pricing across your SAP landscape
    Salesforce
    Salesforce Price and quote inside Salesforce CRM
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    ServiceNow Brings AI pricing guidance into every ServiceNow deal
    Databricks
    Databricks Bring AI pricing intelligence to your lakehouse

    SUPPORT

    Help
    Knowledge base Product guidance, how-tos, and release notes
    School
    Training Build in-platform skills at your own pace
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    Contracts hub Subscription terms, SLAs, and compliance documents
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    ANALYST REPORT Named a Leader in the 2026 IDC MarketScape
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    ON DEMAND Margin Makers: pricing leaders on protecting margin
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    About Us Our story, our people, and what sets us apart
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    Careers Build the future of pricing with our team
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    Contact us Talk to our sales team about your pricing goals
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    NEWS

    Pricefx named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software

    Read the release

    • PLATFORM

      Enterprise Pricing Intelligence Platform Integrations

      AI

      Pricefx AI AI Optimization Agents

      CAPABILITIES

      Price management Quoting Agreements Promotions Rebates Channel Management
      Accelerate banner gren with drawn cityscape and logo of pricefx and accelerate in green and white
      EVENT

      Pricefx Accelerate 2026

    • BY ROLE

      Pricing Sales

      BY INDUSTRY

      Manufacturing Distribution Chemical

      BY OUTCOME

      Protect & expand margins Win more deals Eliminate pricing inefficiencies Respond fast when markets move

    • LEARN

      Resources

      DISCOVER

      Partner ecosystem SAP Salesforce ServiceNow Databricks

      SUPPORT

      Knowledge base Training Contracts hub
      Named a Leader in the 2026 IDC MarketScape ANALYST REPORT Margin Makers: pricing leaders on protecting margin ON DEMAND
    • About Us
      Careers
      Contact us
      Gartner magic quadrant graphic on green background with crown icon in green
      NEWS

      Pricefx named a Leader in the 2026 Gartner® Magic Quadrant™ for B2B Pricing and Rebates Optimization Software
    Book Demo
    ← Back to all sessions

    Faster price guidance with trust: How Ahlsell DK is turning simplicity, governance, and adoption into better sales decisions

    Related resources

    Walk into every negotiation knowing your number — Price guidance capability overview

    Implementing pricing software — Guide

    What is price management? — Guide

    Speakers

    Nadia Vilum Nielsen

    Nadia Vilum Nielsen

    Head of Pricing, Ahlsell DK

    Governance & adoption Customer story Sales execution

    Breakout

    October 14, 2026

    Want to see Pricefx in action?

    Request a demo

    See next

    What this year asked of us: Leading through pricing pressure, AI mandates, and market turbulence

    Four pricing leaders from Watsco, Iron Mountain, NVIDIA, and Cargill on what this year actually demanded.

    Kristin Daniels

    + 3 more

    Panel Pricing strategy Governance & adoption Customer story

    From global pricing foundations to trusted AI action: How leaders are standardizing, governing, and scaling pricing for real-world results

    Dealer Tire and MAHLE Aftermarket on what it takes to build pricing foundations that AI can actually trust.

    Gautam Pathak

    + 1 more

    Panel Governance & adoption Customer story AI & agents

    Deal speed with discipline: How commercial leaders are using price guidance, governance, AI, and agents to improve margin

    Three commercial leaders from Greif, Kluber Lubrication, and Mabe on balancing speed and discipline in every deal.

    Gundars Mednis

    + 2 more

    Breakout Customer story Sales execution Margin defense
    Pricing platform
    • Agents
    • AI Price Optimization
    • AI Deal Optimization
    • Price Management
    • Quoting
    • Agreements
    • Promotions
    • Rebates
    • Channel Management
    • Recognition
    • IDC MarketScape: Leader
    • Gartner Magic Quadrant
    Industries
    • Chemicals
    • Pricing for the chemical industry
    • AI pricing agents: a new playbook for process & chemical manufacturers
    • Lubricants leader gains $15M first-year margin
    • Distribution
    • Pricing for the distribution industry
    • AI pricing agents: a new playbook for distributors
    • Pricing transformation: how Profi Parts cut pricing man-hours by 50%
    • Manufacturing
    • Pricing for the manufacturing industry
    • AI pricing agents: a new playbook for manufacturers
    • How Ford manages pricing at scale across 2.5 million parts
    Agents
    • Pricefx Agents
    • Forrester: the agent imperative
    • Agent stories
    • Cost pass-through agent
    • Margin erosion agent
    • Margin inconsistency agent
    • Margin shortfall agent
    • Negative margin transaction agent
    • Unprofitable account agent
    • Unprofitable product agent
    Pricing Resources
    • Guide to dynamic pricing
    • Guide to pricing software
    • Guide to price management software
    • Guide to pricing transformation
    • Pricing software implementation success
    • Software isn't dying, it's dividing
    • Tools
    • Executive buy-in kit: win support for AI pricing
    • Live and on-demand webinars
    • Meet the Margin Makers, live
    • Margin Makers: how Calumet won sales buy-in for modern pricing
    • How Milliken made pricing a strategic capability
    • Deminars: Bi-weekly webinars to see Pricefx Agents in action
    Company
    • About us
    • Careers
    • Contact us
    Pricefx
    • Privacy Policy & Impressum
    • Terms & Conditions
    • Code of Conduct
    • Code of Conduct for Suppliers
    • ESG Report
    • Whistleblowing
    • Security Reporting

    © 2026 Pricefx. All rights reserved.

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