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Who we are

We are a young and unconventional software company created by experienced pricing and software professionals.
Our vision is to become and stay the leading SaaS pricing and CPQ solution provider.

Our mission is to provide

  • Easy to use

  • Fast to implement
    and flexible to adapt

  • Risk free
    and inexpensive

Comprehensive pricing and CPQ solution

What motivates us

Everything we do is defined by our customer’s success and uncompromised loyalty. We bring good ideas and customer driven innovations to life quickly. We are committed to operational excellence and quality.

What we value

  • Integrity

    Be honest, be respectful,
    be yourself

  • Agility

    Act fast, be flexible
    and proactive

  • Pragmatism

    Time is a limited and
    valuable resource, deal
    with it carefully

  • Passion

    Take responsibility,
    like and enjoy
    what you do

The Difference

Our products aim to accomplish same or more than those of our competition but with much less complexity – intentionally (!). We build products that are intuitive, work smarter, feel better, allow you to do things your way, making your professional day a “better day”. Our solutions are out breaking the conflict between rich functionality versus ease of use and implementation cost, targeting business value and end user adoption.

  • Simplicity

    We are an easy to deal with company offering an easy to deploy and use solution.

    Launch the solution within hours, deploy a pilot within one week and understand the benefits within one month.

  • Relevance

    Focus on added value and relevant functionality.
    Configure the solution 100% through the user interface (“UI configurability”).

  • Fairness

    Work in a bullshit-free zone.
    Take no unnecessary risks.

We are based in Pfaffenhofen near Munich, Germany with offices in San Jose, CA and Chicago, IL (USA),
Prague and Ostrava (Czech Republic), Zurich (Switzerland)
and Brisbane (Australia).

Watch the movie

Our Commercial Approach

Price f(x) is a true Software-as-a-Service (“SaaS”) solution provided to our customers on a subscription fee, or in other words “use related fee”, basis. There are no perpetual nor any term licenses to be purchased, no long term commitments to be made and no entry nor exit clauses or penalties to be accepted when engaging with us. It is as simple as “pay as you use it and use it, as long as you are happy with it”.

Those are the cornerstones of our commercial model:

  • Subscription Model based on a one-time “Infrastructure Set-Up Fee” followed by monthly “Subscription Fees” per application module and month (please contact us for the service price list)
  • One Month Trial free of setup and subscription fees
  • No Minimum Term contracts and very flexible termination terms, i.e. one month per quarter end or two months per month end – your choice

Meet Our Co-Founders

Marcin Cichon

CEO and co-Founder

Marcin has over 20 years of experience in the software and software related consulting business with a success track record in establishing and growing new start-up operations in Europe. Before co-founding Price f(x), Marcin was responsible for Vendavo’s operations in Europe as the “General Manager and VP Europe”. Between 2006 and 2010 Marcin quickly grew Vendavo’s European business to a currently profitable and well-functioning operations. Prior to that Marcin was in charge of establishing and growing Ariba’s (leading provider of enterprise supply chain and sourcing software) European services business with over 160 people in staff by 2006. Between his graduation as BA of Economics at the Zurich University in 1994 and start of his engagement with Ariba in 1999, Marcin was in charge of starting up and growing the supply chain system integration consulting business at Coopers&Lybrand in Switzerland and later at PricewaterhouseCoopers in Central Europe.

Christian Tratz

Chief Code Monkey and co-Founder

Christian has over 19 years of experience in software engineering and in consulting within the enterprise IT space. He holds a Master of Business Informatics from BA Mannheim, Germany. Prior to co-founding Price f(x), Christian has been working – both as an employee and an independent contractor – in the key role of a Solution Architect for complex, multi-national software implementations of Ariba’s and Vendavo’s software solutions, gaining relevant business and technology expertise. Prior to that, Christian was Software Architect and Senior Consultant in the professional service organizations of Digital Equipment Corporation/Compaq and Softlab.

Dr. Martin Wricke

CPO and co-Founder

Martin has over 15 years of experience in pricing and implementing pricing software in various industries. Before co-founding Price f(x), Martin was the Global Head of Pricing at Döhler Group. He was responsible for establishing and running the pricing organization, developing new pricing concepts and in charge for price calculations within Döhler. Prior to this he was gathering his extensive expertise in pricing as a Pricing Business Consultant at Vendavo and as a Project Manager at Simon Kucher & Partners (the leading global consulting firm in product pricing and marketing strategy). Martin holds a master’s degree and a PhD. in business administration from the University of Mainz, Germany (Thesis: “Price Tolerance of Consumers”). He is author and co-author of numerous articles in the areas of pricing. Martin is a regular speaker at pricing conferences and events.

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